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Obama super PAC co-founder: 'We're trying to make sure people have crystal clear sense of who Mitt Romney is'

Bill Burton, co-founder of the pro-Obama Priorities USA super PAC, acknowledged that the race for the White House will continue to be tight and that negative ads will pour in on both sides.

“There will be so much money in this race that you can bet there’s going to be a lot of ads in all those targeted states,” he told Chris Jansing on Jansing & Co. today. “This is going to be a very close election.  Hundreds of millions of dollars from the right-wing money is pouring into this race to defeat President Obama and to get their guy Mitt Romney elected, mostly for what he would do for Wall Street and the oil and energy industry.”

Burton, a veteran Capitol Hill PR guy, was also national press secretary during Obama’s 2008 presidential campaign and later deputy White House press secretary. Despite some questions as to whether attacking Romney's economic record could paint the president as anti-business (read Nicholas Confessore's New York Times piece), Burton reaffirmed that messages will continue to hit Romney for his record at Bain Capital.

"A lot of the focus is going to be on Bain Capital and on Mitt Romney’s record when he was in private industry,” he said.  He defended the campaign’s right to go after that record, saying that its Romney who decided to run on that record.

“We’re trying to make sure people have a crystal clear sense of who Mitt Romney is, what kind of decisions he made and how it impacted middle class Americans all over this country,” Burton added.