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Pandora Internet radio has 100 million users

Pandora Internet radio now has 100 million registered users, and 36 million monthly active users, a significant milestone for the company which started out as in 2000.

"More than 100 million people have registered to listen to Pandora's free personalized radio service across hundreds of consumer electronic devices including computers, smartphones, TVs, set-top boxes, alarm clocks, tablets and car dashboards," the company said in a press release.

Pandora Tuesday also unveiled a new and sleeker look to its website, saying it "marks the beginning of a phased rollout that will take place over the coming weeks and months."

The company, which went public in an initial public offering in June, also said it ended last year with a 2.3 percent market share "of all radio listening in the United States. Six months later, Pandora has increased its market share to 3.6 percent of all radio listening in the United States."

Among Pandora's competitors are traditional radio; satellite radio provider Sirius XM; and music services such as Rhapsody, Apple, Google and Amazon. The latter three tech giants are putting on a heavy push in the streaming music world, and another streaming giant, Spotify, is set to brings its service to the U.S.

But Pandora is likely to gain more registered users in the months ahead with its installation into automobiles, where "nearly half of radio listening" takes place, the company said. And on Tuesday, Pandora announced a "new relationship" with Toyota's Scion brand, and an expansion of its relationship with Ford, with Pandora being available in 10 Ford models and two Lincolns.

"Currently, Pandora has in-vehicle integrations with BMW, Ford, Mercedes-Benz, MINI and Scion. Additional automotive manufacturers who have announced plans to integrate Pandora into their vehicles include Buick, Chevrolet, GMC, Hyundai and Toyota," the company said. Pandora is "also available via integrations in popular aftermarket automobile radios made by Alpine Electronics, JVC, Kenwood and Pioneer, with additional radios from Sony coming soon."

As noted in a Reuters report last month, a major concern about Pandora remains that the bigger its audience gets, "the more it must pay record labels in licensing fees, hurting the mostly free radio service's chances of becoming profitable."

But Pandora CEO Joseph Kennedy has said Pandora intends to keep its focus on "providing a great listener experience and that's what has gotten us to this point."

— Via Mashable

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