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Political analysis and personalities propel MSNBC ahead

In an online article, Bloomberg Businessweek asks: "Has CNN's All-News Strategy Become Old News?" Yes. The proof? MSNBC’s prime-time lineup has topped CNN in the 25-to-54 audience for three consecutive years. Phil Griffin, president of MSNBC, explains how the network has successful grown its audience.

“In the old model, breaking news was the lifeblood of cable news networks. But chasing one legal story after another, we found we didn’t have an identity. Today the lifeblood is being true to who we are.”

It is the political analysis and captivating personalities at MSNBC that have propelled it past CNN.

Read the Bloomberg Businessweek article here.