The Service Employees International Union – one of the major labor groups working for an immigration overhaul – has launched a new ad advocating for a reform plan that includes a path to citizenship.
The ad, called “America,” is part of a $300,000 buy that will run on national cable, says SEIU. It is the organization's first television ad pushing for immigration this year – and the second buy (SEIU bought time for Spanish-language radio ads last month.)
The 30-second spot depicts a diverse group of people repairing a broken flagpole and hoisting an American flag as a narrator urges Congressional action on immigration reform.
“With back taxes paid, English learned and a real path to citizenship,” the narrator says. “No half measures. Let’s fix it once and for all."