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SEIU launches first TV ad on immigration push

The Service Employees International Union – one of the major labor groups working for an immigration overhaul – has launched a new ad advocating for a reform plan that includes a path to citizenship.

The ad, called “America,”  is part of a $300,000 buy that will run on national cable, says SEIU. It is the organization's first television ad pushing for immigration this year – and the second buy (SEIU bought time for Spanish-language radio ads last month.)

The 30-second spot depicts a diverse group of people repairing a broken flagpole and hoisting an American flag as a narrator urges Congressional action on immigration reform.

“With back taxes paid, English learned and a real path to citizenship,” the narrator says.  “No half measures.  Let’s fix it once and for all."