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Steve Kornacki's latest article: "That's what happened when I was president"

new Obama campaign ad figures to generate some conversation today. It features former President Bill Clinton talking directly into the camera for 30 seconds, making his case for Obama’s reelection. The script:

This election to me is about which candidate is more likely to return us to full employment. This is a clear choice. The Republican plan is to cut more taxes on upper-income people and to go back to deregulation. That’s what got us in trouble in the first place. President Obama has a plan to rebuild America from the ground up, investing in innovation, education and job training. It only works if there is a strong middle class. That’s what happened when I was president. We need to keep going with his plan.

Here are some takeaways:

Mitt Romney and Paul Ryan aren’t mentioned by name: This could be a nod to Clinton’s status as a former president. To attack the GOP candidates by name might have given the spot the feel of a more conventional negative ad, something that it might be undignified for Clinton to appear in. At the same time, criticizing “the Republican plan” might be a way of tapping into voters’ negative feelings toward the GOP brand. An NBC News/Wall Street Journal poll yesterday gave the Republican Party a 36-45 percent favorable/unfavorable score.