2016 Campaign Logos: Carson’s Evolution

We asked design expert Sagi Haviv, a partner at the brand identity firm Chermayeff & Geismar & Haviv and an instructor at the School of Visual Arts, to put politics aside and take us through what works graphically and what doesn't in the collection of logos that make up the 2016 campaign for the White House. For each logo, Haviv attempts to answer two key questions: what idea is this image meant to convey and how successful is it in its attempt?

In the case of Ben Carson, there are two additional questions: what motivated the Carson campaign to ditch the original logo and is the new one more successful than the old?

Previously Haviv discussed Trump's logo, Cruz's logo, Bush's logo and Rubio's logo.