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2016 Campaign Logos: Jeb's Strong Framing

Design expert Sagi Haviv breaks down Bush's logo, from the exclamation point to the strong framing, explaining what it meant to convey and if it was successful.

We asked design expert Sagi Haviv, a partner at the brand identity firm Chermayeff & Geismar & Haviv and an instructor at the School of Visual Arts, to put politics aside and take us through what works graphically and what doesn't in the collection of logos that make up the 2016 campaign for the White House. For each logo, Haviv attempts to answer two key questions: what idea is this image meant to convey and how successful is it in its attempt?

And watch Haviv discuss Trump's logo here and Cruz's logo here.