Almost as ubiquitous as a candidate's face is their logo, sometimes it's plastered behind them on a huge screen, sometimes is stands out in front on a lectern. All of the elements are carefully chosen to translate the essence of the candidate into an image, an image that is meant to evoke the best of what that candidate has to offer.
We asked design expert Sagi Haviv, a partner at the brand identity firm Chermayeff & Geismar & Haviv and an instructor at the School of Visual Arts, to put politics aside and take us through what works graphically and what doesn't in the collection of logos that make up the 2016 campaign for the White House. What does the font choice say about how the candidate relates to the dichotomy of tradition versus modernity? What do the other elements of the design say about how the candidate wants to be perceived? Is it the right idea and is it nicely executed?