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2016 Campaign Logos: Sanders' Appropriate Quirkiness

Design expert Sagi Haviv breaks Bernie Sanders' campaign logo, from the serif font to the swoosh underlines, to explain what the logo is meant to convey and how successful it is in its attempt.

We asked design expert Sagi Haviv, a partner at the brand identity firm Chermayeff & Geismar & Haviv and an instructor at the School of Visual Arts, to put politics aside and take us through what works graphically and what doesn't in the collection of logos that make up the 2016 campaign for the White House. For each logo, Haviv attempts to answer two key questions: what idea is this image meant to convey and how successful is it in its attempt?

Watch Haviv also break down Trump's logo, Cruz's logo, Bush's logo, Rubio's logo, Carson's logo, Fiorina's logo, Huckabee's logo, Christie's logo, Rand Paul's logo, Kasich's logo and Hillary's logo.