Donald Trump on Monday released his first TV ad of the primary season, and it runs through some of his most controversial proposals.
Donald Trump releases his first TV ad, pushes ‘all the buttons’Jan. 4, 201602:25
"He's calling for a temporary shutdown of Muslims entering the United States, until we can figure out what's going on," a gravel-voiced narrator says in the 30-second spot. "He'll quickly cut the head off ISIS and take their oil. And he'll stop illegal immigration by building a wall on our southern border that Mexico will pay for."
An ad-buying source tells NBC News that Donald Trump’s buy for his new television ad is at least $1.25 million for the week -- $750,000 in Iowa, $500,000 in New Hampshire. Trump has said that he plans to spend at least $2 million a week on the ads, according to his campaign.
The ad ends with a clip of Trump bellowing his familiar slogan — "We will make America great again!" — at a campaign event.
The ad, which was posted on Trump's website early Monday, will air in Iowa and New Hampshire starting Tuesday, the campaign said in a statement.
Chuck Todd: Donald Trump should spend on ‘organization,’ not TV adsJan. 4, 201603:20
"I am leading in every poll by wide, double digit margins. We have tremendous crowds, incredible support from all over the country and I am $35 million dollars under budget," Trump said in the statement.
"We have spent the least amount of money and have the best results and this is the kind of thinking the country needs. I am very proud of this ad, I don’t know if I need it, but I don’t want to take any chances because if I win we are going to Make America Great Again."