Half of Trump’s $10 Million Ad Buy Hasn’t Been Placed Yet

At the beginning of this week, the Trump campaign announced – to great fanfare – that it was launching a $10 million ad buy from Aug. 30 through Sept. 6.

The problem: Two days later, half of that ad buy still hasn’t been purchased.

NBC’s ad-tracking partner, Advertising Analytics, reports that Trump has purchased more than $5 million in ads in five states – Florida, North Carolina, Ohio, Pennsylvania and, yes, Michigan.

But the orders still haven’t come in for the other states that the Trump campaign said it would be advertising in – Colorado, Iowa, Nevada, New Hampshire and Virginia.

When NBC News asked the Trump campaign on Tuesday about the state of the buy, a spokesman responded, “The rest is being placed today.”

That was yesterday.

  • Florida: $1.8 million
  • North Carolina: $1 million
  • Ohio: $1.2 million
  • Pennsylvania: $1.2 million
  • Michigan: $600,000

SOURCE: Advertising Analytics