The Lid: Ad Wars Heat Up as Campaign Moves to N.H.

Welcome to The Lid, your afternoon dose of the 2016 ethos…Some Democratic caucus precincts decided how to award their delegates based on a coin toss. It’s comforting to know Americans pick their presidents the same way they pick who gets the last slice of pizza.

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‘16 from 30,000

The presidential race has rocketed onwards to New Hampshire, where the battle on the airwaves is perhaps even MORE intense than it was in the Hawkeye State. Our fresh numbers from ad spending partner SMG Delta today show that we’ve now surpassed the $100 million mark for spending on TV ads here. A couple things that stand out: First, the winner of the Iowa caucus, Ted Cruz, is virtually a non-factor here on the air compared to the superPAC-fueled behemoth of Team Bush (more than $30 million to date) and to a lesser extent Teams Rubio (more than $16 million), Christie (more than $14 million) and Kasich (more than $12 million.) And the frontrunner, Donald Trump, has doled out just a bit more than $3 million on the air. On the Democratic side, the Sanders campaign is outspending Clinton, $9.1 million to about $5 million. As our big sib First Read wrote this morning, the pressure is now on Trump to win here. But there’s going to be a LOT of firepower exchanged in the next week on TV in attempts to shake up the race post-Iowa.



“Barack Obama is not Bernie Sanders, let's not play cheap games here.”

  • Bill Clinton to NBC’s Andrea Mitchell.


Ted Cruz, Marco Rubio, Hillary Clinton, Jeb Bush, John Kasich, and Chris Christie campaign in New Hampshire.

Bill Clinton stumps for his wife in South Carolina. Rick Santorum is also in the Palmetto State.

Donald Trump holds a rally in Arkansas.