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Trump Makes New TV Ad Buy, Boosting Weekly Total

Donald Trump may not be cutting his TV ad spending after all.
Image: U.S. Republican presidential candidate Trump speaks at a campaign event at University of Northern Iowa in Cedar Falls, Iowa
U.S. Republican presidential candidate Donald Trump speaks at a campaign event at University of Northern Iowa in Cedar Falls, Iowa January 12, 2016.MARK KAUZLARICH / Reuters

Donald Trump may not be cutting his TV ad spending after all.

Trump's campaign on Thursday placed a new ad buy for Iowa and New Hampshire television markets, set to run January 15-21, according to an ad buying source.

As of yesterday, as NBC News reported here, Trump's buy for the coming week totaled about $690,000, well short of the $2 million he had promised to dole out weekly on the airwaves.

But, while the final data for the new purchase is still being calculated, he now appears on pace to meet the $2 million goal after all.

The buy made yesterday was also for markets in Iowa ($332,000) and New Hampshire ($360,000). It was set for ads to run January 14 through January 20, one day offset from the newest airtime purchase.

At the end of December, Trump told reporters "I'll be spending a minimum of $2 million a week and perhaps substantially more than that."

He met that threshold earlier in January, surprising skeptics who questioned whether he would follow through with the pledge. And with Thursday's new buy, it looks like he'll meet his own expectations for another week.