With the Super PACs supporting Jeb Bush and Scott Walker now beginning to advertise, the TV ad spending in the 2016 race is picking up – with nearly $3.3 million being spent this week alone on the airwaves, according to data from NBC ad-tracking partner SMG Delta.
Strikingly, 81% of that nearly $3.3 million is coming from Super PACs or outside groups ($2.6 million), versus 19% from the campaigns ($632,000)
To date, nearly $20 million overall has been spent in TV ads in the 2016 race – compared with $2.1 million at this same point in the 2012 contest.
Caveat: Given that Super PACs and outside groups pay more for TV ads than campaigns do, money isn’t a perfect measure of all of the TV activity. But it gives you a good idea of who is on the air – and who isn’t.
TV ad spending this week (Sept. 15 through Sept. 21)
Team Bush: $1.1 million
- Bush campaign: $152,000 in NH
- Right to Rise Super PAC: $978,000 in IA and NH
Team Walker: $580,000 in IA (all from Unintimidated Super PAC)
Team Clinton: $447,000 in IA and NH (all from campaign)
Team Christie: $391,000 in New Hampshire (all from America Leads Super PAC)
Team Graham: $247,000 in NH (all from Security is Strength)
Team Jindal: $268,000 in IA (all from Believe Again Super PAC)
Team Kasich: $173,000 in NH (all from New Day Independent Media Committee)
Team Paul: $38,000 in IA/NV/SC (all from America’s Liberty Super PAC)
Team Cruz: $33,000 in IA/NH/SC/NV (all from campaign)
SOURCE: SMG Delta/NBC News