On the South Carolina airwaves: Negative ads and appeals to black voters
WASHINGTON — With just one day to go until South Carolina's pivotal Democratic presidential primary, the Palmetto State's ad wars are heating up.
Philanthropist and billionaire Tom Steyer has blanketed the state to the tune of $20 million in television and radio ads in South Carolina this cycle, according to Advertising Analytics. That's more than the rest of the Democratic field combined.
Far behind him, but ahead of the rest of the pack, is former South Bend, Ind. Mayor Pete Buttigieg, who has spent $2.4 million. (While former Mayor Michael Bloomberg isn't on the ballot in South Carolina, he's running $2 million in ads in adjacent states that bleed onto the airwaves in South Carolina.)
Former Vice President Joe Biden's campaign has spent $700,000; Massachusetts Sen. Elizabeth Warren has spent $690,000; Hawaii Rep. Tulsi Gabbard has spent $580,000; Vermont Independent Sen. Bernie Sanders has spent $500,000; and Minnesota Sen. Amy Klobuchar has spent $470,000.
And Super PACs supporting Klobuchar, Warren and Biden have spent $980,000, $590,000 and $110,000 respectively.
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