Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

Peters Launches First TV Ads in Michigan Senate Contest

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

Democratic Congressman Gary Peters, who's running for Michigan's open Senate seat, is up with his first TV ads of the race.

And they will air on Friday, when both Michigan and Michigan St. play in the NCAA basketball tournament's Sweet Sixteen, a campaign official tells NBC News.

Here is the 30-second ad the campaign is running:

And here is the 60-second version:

Peters' likely Republican opponent in the general election is former Michigan Secretary of State Terri Lynn Land. The Cook Political Report rates the contest as "Toss Up."

Prior to Peters' ad buy -- a seven-figure buy over the next seven weeks, according to the campaign -- the Koch Brothers-backed Americans for Prosperity had been bombarding Michigan with advertisements hitting the Democrat for his vote in favor of the 2010 health-care law.

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news

Have feedback?

How likely are you to recommend nbcnews.com to a friend or colleague?

0 = Very unlikely
10 = Very likely
Please select answer

Is your feedback about:

Please select answer

Leave your email if you’d like us to respond. (Optional)

Please enter a valid email address

Thank you!

Your feedback has been sent out. Please enjoy more of our content.

We appreciate your help making nbcnews.com a better place.