IE 11 is not supported. For an optimal experience visit our site on another browser.

Bush, Allies Have Now Spent Nearly $50M in Ads

Jeb Bush and his allies have now spent $49 million in advertisements, including $23 million in New Hampshire and another $10 million in Iowa.
Image: Jeb Bush
Republican presidential candidate former Florida Gov. Jeb Bush speaks during a campaign stop at the Devine Millimet Law Firm Tuesday, Dec. 8, 2015, in Manchester, N.H. (AP Photo/Jim Cole)Jim Cole / AP
By Mark Murray

Jeb Bush and his allies have now spent $49 million in advertisements, including $23 million in New Hampshire and another $10 million in Iowa, according to data from NBC News partner SMG Delta.

That overall total amount from Team Bush – almost all of it coming from Bush’ Right to Rise Super PAC – represents more than a third of the $139 million spent on ads in the 2016 race. (At this point in the 2012 race, $35 million had been spent on ads.)

Bush’s nearly $50 million in ads is followed by the $25.6 million by Marco Rubio and his allies, the $13.8 million by Team Hillary Clinton, and the $10 million from Team John Kasich and Team Bernie Sanders.

With his newest ad buy, the ad-spending totals show Donald Trump at $1.5 million. (Note: NBC’s ad data is through Jan. 9, while Trump’s buy goes through Jan. 12 – explaining why the NBC data is short of Trump’s reported $2 million buy.)

Total Ad Spending (through Jan. 9)

  • Team Bush: $49 million ($47.5M from Super PAC, $1.5M from campaign)
  • Team Rubio: $25.6 million ($9.3M from 501c4, $9M from campaign, $7.3M from Super PAC)
  • Team Clinton: $13.8 million ($13.6M from campaign, $199K from Super PAC)
  • Team Kasich: $10.1 million ($9.9M from outside groups, $208K from campaign)
  • Team Sanders: $9.6 million (all from campaign)
  • Team Christie: $9.3 million ($8.9M from Super PAC, $407K from campaign)
  • Team Carson: $4 million ($3.8M from campaign, $200K from Super PAC)
  • Team Cruz: $2 million ($1.3M from campaign, rest from Super PACs)
  • Team Trump: $1.5 million (all from campaign)
  • Team Paul: $1.1 million ($935K from Super PAC, $125K from campaign)
  • Team Fiorina: $1 million (all from Super PAC)
  • Team O’Malley: $219,000 (all from Super PAC)

Top Ad Spenders in Iowa (though Jan. 9)

  • Team Bush: $10.4 million
  • Team Rubio: $7.8 million
  • Team Clinton: $6.0 million
  • Team Sanders: $4.2 million
  • Team Carson: $2.1 million
  • Team Cruz: $1.5 million

Top Ad Spenders in New Hampshire (through Jan. 9)

  • Team Bush: $23 million
  • Team Kasich: $10.1 million
  • Team Christie: $9.2 million
  • Team Clinton: $7.5 million
  • Team Rubio: $7.3 million
  • Team Sanders: $4.8 million
Mark Murray

Mark Murray is a senior political editor at NBC News.