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In yet another sign of his apparent preparations for a 2016 run, former Florida Gov. Jeb Bush has officially launched a new fundraising organization called the “Right To Rise PAC.”

In a short video on Facebook and Instagram — in both English and Spanish language versions — the Florida Republican describes the group as “a PAC to support candidates that support conservative principles to allow all Americans to rise up.”

The group also has a new website — — to solicit donations and outline its mission.

“We believe passionately that the Right to Rise — to move up the income ladder based on merit, hard work and earned success — is the central moral promise of American economic life,” reads one page of the new site. “We are optimists who believe that America’s opportunities have never been greater than they are right now. But we know America is falling short of its promise.”

Bush — who announced that he would be forming a new leadership PAC when he said he was “actively exploring” a run for president last month — is slated to hold a fundraising event in Greenwich, Connecticut, this week.

Bush cited the phrase “Right to Rise” in a 2011 Wall Street Journal op-ed.

- Carrie Dann and Mark Murray