Michelle Obama Boosts Illinois Gov in First Midterm TV Ad

Image: Michelle Obama, Martha Coakley
First lady Michelle Obama applauds as she mentions today is her wedding anniversary while campaigning for Massachusetts Democratic gubernatorial candidate Martha Coakley, Friday, Oct. 3, 2014, during a Coakley for Governor campaign event at the Strand Theatre in Boston. (AP Photo/Stephan Savoia)Stephan Savoia / AP

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First Lady Michelle Obama is appearing in her first television ad of the midterm cycle, urging Illinois voters to re-elected their embattled governor, Pat Quinn.

Quinn, who’s struggled with low popularity in the Democratic state, is in a dead heat with GOP businessman Bruce Rauner one month before for the November elections.

“For this election, Barack and I are casting our votes for our friend, Pat Quinn,” the first lady says in the straight-to-camera ad.

President Barack Obama stumped for Quinn last week, and both Michelle Obama and Hillary Clinton are expected to campaign for him this week.

A new poll from NBC News/ Wall Street Journal/ Annenberg showed Sunday that 30 percent of Americans say that an endorsement by Michelle Obama would make them feel more favorable towards a candidate, versus 29 percent who said it would make them less favorable and 39 percent who said her endorsement would make no difference.

- Carrie Dann