The latest political news and analysis from the campaign trail:
Pro-Biden super PAC officially launches, calling for country to 'unite'
MAQUOKETA, IOWA —A new super PAC aimed at boosting Joe Biden’s candidacy launched Wednesday focused on a key plank of the former vice president’s platform: unifying the country at a time of division.
The new Unite The Country PAC debuted with a 60-second video featuring Biden in his own words appealing to bring the nation together and professing his optimism for the country’s future.
“It’s time to unite the country. Are you in?” the spot concludes.
The primary goal of the new organization, though, is to provide a much-needed financial shot in the arm for the fragile Democratic frontrunner, whose fundraising pass has lagged even as his campaign has continued to spend heavily. Biden allies argue that no other Democratic candidate is facing incoming fire both within his party and from President Donald Trump’s reelection campaign.
In a statement announcing its formation, the super PAC said it will focus its efforts “on communicating to voters why Joe Biden is not only the best choice to defeat Trump in 2020, but is also the best candidate to restore honor and integrity to the White House and our nation on day one.”
“We know Joe Biden is the best candidate to defeat the President, but so does Donald Trump. We will not sit idly by while Trump spreads lies about a man who has served this country with honor and dignity,” said Steve Schale, a strategist for Unite the Country Strategist said.
Biden had personally disavowed the support of any outside super PAC even before launching his candidacy in April. But as supporters of the former vice president have expressed renewed concern about his ability to finance a long-term campaign, particularly with the GOP apparatus already training its significant war chest on him, his campaign relented, saying in a statement that “it is not surprising that those who are dedicated to defeating Donald Trump are organizing in every way permitted by current law to bring an end to his disastrous presidency.”
The board of the new Super PAC includes a number of veteran Democratic strategists and longtime Biden allies. Schale was a top official in President Obama’s campaigns in the key battleground state of Florida, and also played a role with an organization that sought to draft Biden into the 2016 race.
Schale told NBC News the focus of the PAC’s efforts would be making an affirmative case for Biden.
"We are here to talk about Joe Biden, and defend him from the unprecedented attacks from Trump, not to attack other Democrats,” he said.
The organization’s board will be chaired by Mark Doyle, a former Biden aide and nonprofit CEO. Fellow Biden alumnus John MacNeil will serve as secretary, and Larry Rasky, who worked on Biden’s 1988 and 2008 campaigns, will serve as Treasurer.
Julianna Smoot, the deputy campaign manager for Obama’s 2012 campaign and the 2008 national finance director, will also play a key role.
Trump campaign launches $1 million anti-impeachment television campaign
WASHINGTON — President Trump's re-election campaign is out with a new television spot blasting impeachment as a "scam" and a "bunch of bull," as the president looks to sway public opinion in key Democratic primary states as well as some swing states pivotal to his own 2020 bid.
The campaign started airing the ad Wednesday morning, shortly after the campaign booked $1.15 million in time across Iowa, New Hampshire, Nevada, Pennsylvania and Washington D.C. from Oct. 30 through Nov. 5, according to spending data from Advertising Analytics.
The breakdown: $400,000 of that total is booked for Nevada, $387,000 is booked for Pennsylvania, $257,000 is booked for Iowa, $64,000 is booked in Boston (which covers most of New Hampshire) and $42,600 is booked in Washington D.C.
In the spot, a smattering of speakers take turns lambasting impeachment in a variety of settings—at home, in offices, and on factory floors.
"Impeachment is a scam."
Impeachment is a bunch of bull."
"Impeachment is a joke."
"It’s a partisan witch hunt."
"They can’t get over the fact that Donald Trump won. The Democrats are trying to overturn the election. Ignore how we voted. Donald Trump is an excellent president. Over 6 million new jobs. My job is here, not China. My paycheck is bigger. Black and Hispanic women are finally gaining. Donald Trump is my president."
Public sentiment appears to be creeping toward supporting impeachment, but strong majorities voters are still not sold on removing Trump from office.
Warren gets influential Iowa endorsement
WASHINGTON — Sen. Elizabeth Warren, D-Mass., has nabbed the endorsement of Iowa Democratic State Senator Zach Wahls, NBC News has learned.
Wahls, who first rose to national prominence in 2011 with an emotional speech defending his lesbian mothers, is now a rising star in Iowa Democratic politics. And at the age of 28, he could help energize younger voters in the Hawkeye State behind Warren’s presidential campaign.
In a phone interview with NBC News Tuesday night Wahls said that, for him, the biggest themes of this race are both understanding how President Donald Trump won in 2016 and how Democrats can beat him in 2020. “I think Senator Warren offers the clearest explanation on both of those two points,” he said.
He described the Massachusetts senator as “infectiously optimistic about the future of the country."
"So many people want to feel good about politics again," he said, "and she makes you feel good about politics again.”
The Iowa state senator representing parts of Eastern Iowa met Warren in May, and the two have stayed in touch throughout the campaign. But he also cites a “personal connection” to the candidate in his endorsement reasoning: they’re both policy wonks.
He spotted a chart in an early announcement video for Warren that illustrated the diverging paths between worker productivity and hourly compensation. While the labels were hard to make out in the video, “I knew what it was,” Wahls, who has a degree in public policy, said with a laugh. “The first time [Warren] called me, that was most of the conversation,” he said.
Other 2020 candidates have appeared with Wahls over the course of this 2020 campaign. Over the summer, several Democratic presidential hopefuls — including South Ben Mayor Pete Buttigieg and Minnesota Senator Amy Klobuchar — appeared at a fundraiser for him.
The endorsement comes as Warren heads back to the state for several days of campaigning, and after receiving the endorsement of Iowa Native, now-California Democratic Rep. Katie Porter.
Yes, late-breaking and undecided voters do exist — and matter
WASHINGTON — In today’s highly polarized political times, you might think that undecided, late-breaking voters are an extinct species — akin to the passenger pigeon and the Dodo bird.
And the organization has built a polling model to measure how these late-moving voters might break on Election Day, as well as to determine how to target these voters and spend its final resources.
“Attitudes aren’t fixed,” said Nick Gourevitch, partner and managing directorof the Global Strategy Group, who was one of the lead Democratic pollsters who created this model for the DGA.
“It is enough to make a difference in some places,” he added.
The DGA and its pollsters developed this model after Kentucky’s surprising gubernatorial result four years ago, when Democratic internal polls — as well as the public ones — showed Democrat Jack Conway with a small but consistent lead.
But Republican Matt Bevin won that contest — by nearly 9 points.
After Bevin’s victory, the DGA’s pollsters conducted a post-election panel survey with respondents from previous polling, and they discovered two things.
One, the undecided voters broke overwhelmingly for Bevin, the Republican.
And two, a sizable number of Conway voters in their polling defected to Bevin and the GOP.
After further studying this kind of late movement in the 2016 gubernatorial races of Indiana, Missouri, Montana and West Virginia, the DGA and its pollsters built a statistical model to better predict how these late-breaking voters can affect races.
Part of the model is based on a simple question: would voters consider supporting the other candidate or is their choice locked in? The answers allow them to predict if particular voters might defect from their stated choice.
And for undecided voters, the model uses information from the voter file, plus answers on other polling questions, to determine how they might break.
A year later, the late-breaking model pretty much nailed the results in Virginia’s 2017 gubernatorial race, which Democrat Ralph Northam ultimately won.
The Democrats’ final internal pre-election tracking poll showed Northam with a 5-point lead over Republican Ed Gillespie, with a combined 8 percent saying they were undecided or supporting a third-party candidate.
When the late-breaking model was added to those numbers, Northam’s lead over Gillespie grew to 11 points, 55 percent to 44 percent.
He ended up winning by 9 points, 54 percent to 45 percent.
The model also closely reflected the results of last year’s gubernatorial races in Georgia, Nevada, Ohio, Oregon, Maine and New Mexico.
The takeaway? Undecided and late-breaking voters do matter.
That was evident from the 2016 exit polls (when Trump overwhelmingly won voters who decided in the last week in Michigan, Pennsylvania and Florida), as well as the exit polls in 2018 (when Democrats won late-deciding voters by 6 points).
And it’s evident from the Democrats’ polling model in their gubernatorial races, says Gourevitch, the Democratic pollster.
“It’s definitely been helpful to us in terms of … knowing the range of possibilities and outcomes,” he said.
'Math to the madness:' Why the Trump campaign’s viral merchandise is actually priceless
When President Donald Trump debuted a new catchphrase at a Minneapolis rally this month, the crowd went predictably wild.
“By the way, what ever happened to Hunter? Where the hell is he?!” Trump asked the arena, referring to former Vice President Joe Biden’s eldest son, amid the controversy that launched an impeachment inquiry into the president and his dealings with Ukraine. “Hey fellas, I have an idea for a new T-shirt.”
Minutes later, the suggestion became a $25 reality. Before the event was over, the campaign website had a “LIMITED edition” piece of merchandise “while supplies last!” featuring the presidential query: “WHERE’S HUNTER?”
But the goal wasn’t just to sell thousands of inflammatory t-shirts. More valuable than any dollars brought in, according to aides, is the voter data associated with each item the campaign sells.
For months, the Trump campaign has been capitalizing on controversial events to attract and study donors, many of whom had never given to the 2020 team before. Critics have mocked the gimmicky sales but the campaign may be getting the last laugh.
“President Trump is a master of branding and marketing and his campaign is an extension of that. We try to reflect the President’s ability to cut through political correctness and seize on the news cycle,” Trump campaign communications director Tim Murtaugh said.
When plastic straw bans started to spread across the country, campaign manager Brad Parscale saw an opportunity to monetize.
“Liberal paper straws don’t work. STAND WITH PRESIDENT TRUMP and buy your pack of recyclable straws today,” an advertisement read. So far, the $15 packs of the Trump-branded straws have raised nearly $1 million for the campaign, making them the best-sellers of this kind of viral marketing machine.
That’s more than 60,000 orders, 40 percent of which were placed by new donors, according to a senior campaign official, meaning access to new voters and all sorts of information about them.
In September, after a hurricane map was altered with a black Sharpie to include Alabama, the Trump campaign decided to sell its own kind of thick black markers. For $15, supporters would get 5 fine-tip pens to “set the record straight!” for themselves, featuring — of course — the president’s gold autograph. Those haven’t sold as well as the straws, netting around $50,000, but it helped the campaign crystallize its strategy for converting outrage into retail information.
Last week, after Acting Chief of Staff Mick Mulvaney said those with concern over political influence in the president’s foreign policy should “get over it,” the campaign seized on the phrasing and designed t-shirts with Trump’s signature hairdo over the letter “o.”
All of those examples show the lengths to which the campaign has cashed in on the culture war.
They have also been extremely beneficial for the data operation, according to a senior campaign official, who said the information gleaned from the thousands of transactions is invaluable.
Though the total amounts from these sales is a tiny fraction of the $125 million brought in by the president’s whole re-election effort last quarter, the one-two punch of effective political messaging and data collection also helps the campaign identify potential groups and demographics to better target between now and Election Day.
Obtaining phone numbers, emails and physical addresses in this volume, with this ease, is essentially gold for any presidential campaign.
Capitalizing on the “smartest dumb ideas” is also a way to identify the most loyal supporters and then seek out others who may share their key characteristics or online habits, said one digital marketing expert who asked not to be identified because they are consulting with political campaigns.
This strategy is a huge part of Parscale’s larger approach to collecting and using data. And it's a clear sign that the campaign is more focused on dominating in the digital arena than even four years ago.
Harvesting this kind of information demonstrates there is a “math to the madness” of these quick-turnaround items, according to the marketing expert.
The tchotchkes are easy and cheap to produce (all “Made in the USA”), while delivering nuanced insight into thousands of the president’s most ardent supporters, who would be critical to a potential second term victory.
The campaign can also cross-reference the information they gather from voter scores at the Republican National Committee and try to identify how many times they’ve voted in the past, for whom, and how.
Before he was elected, the president considered himself a master marketer. Perhaps the best example of this skill set is the now-iconic, signature red “Make America Great Again” hat. To date, the Trump campaign says it has sold more than a million of them, for a grand total of $25 million.
And beyond the viral, news cycle-driven merchandise, the campaign also has consistently targeted the president’s political opponents in its apparel and accessories available for sale on the website.
Just this week, the campaign unveiled special Halloween-themed items that feature House Speaker Nancy Pelosi, Rep. Adam Schiff, D-Calif., and Rep. Jerry Nadler. D-N.Y., as witches, with a superhero-type Trump flying through the air over Washington D.C. The image is a play on the movie poster for “Hocus Pocus,” with the Trump team playfully labeling the line: “HOAXUS POCUS — Stop the Witch-Hunt!”
Steyer's TV ad spending in 2020 race reaches $30 million
WASHINGTON — Wealthy Democratic presidential candidate Tom Steyer has now spent nearly $30 million in TV and radio advertisements, according to ad-spending data as of Oct. 28 from Advertising Analytics.
Steyer’s spending over the airwaves is seven times greater than the second-biggest advertiser in the presidential race (President Trump’s re-election campaign) and 15 times greater than his nearest Democratic rival (South Bend, Ind. Mayor Pete Buttigieg).
Almost all of Steyer’s spending has been targeted in the early nominating states – $7.1 million in Iowa, $7 million in New Hampshire, $5 million in Nevada and $6.3 million in South Carolina – as the Democratic National Committee has used early-state and national polls to set the qualifications for upcoming debates.
So far, Steyer is one of nine Democrats who have qualified for the next debate, on Nov. 20 in Georgia.
The top overall advertisers, as of Oct. 28
- Steyer: $29.7 million
- Trump: $4.0 million
- Buttigieg: $2.0 million
- Sanders: $1.7 million
The top spenders in Iowa
- Steyer: $7.1 million
- Buttigieg: $2.0 million
- Sanders: $1.7 million
- Biden: $691,000
The top spenders in New Hampshire
- Steyer: $7.0 million
- Klobuchar: $514,000
- Gabbard: $229,000
The top spenders in Nevada
- Steyer: $5.0 million
- Trump: $457,000
The top spenders in South Carolina
- Steyer: $6.3 million
- Trump: $549,000
- Gabbard: $300,000
SOURCE: Advertising Analytics
Buttigieg and Castro open to conditioning Israel aid money to restricting settlement expansion
WASHINGTON, D.C. — Former Housing Sec. Julián Castro and South Bend, Ind. Mayor Pete Buttigieg on Monday suggested an openness to using U.S. aid as leverage to press Israel to halt its settlement expansion in the West Bank.
The two were among a handful of Democratic presidential contenders who spoke at a conference hosted by the liberal Jewish advocacy group J Street in Washington.
“We have a responsibility, and by the way we have mechanisms to do this, to ensure that U.S. taxpayer support to Israel does not get turned into U.S. taxpayer support for a move like annexation,” Buttigieg said from the stage, adding: “The problem of course with annexation is that it is incompatible with a two-state solution, and I believe ultimately moving in that direction represents moving away from peace.”
In an interview with NBC at the conference, Castro echoed Buttigieg, saying, “I would not take off the table the option of conditioning our aid on Israel not annexing the West Bank.”
Castro, however, said his focus would be to first work with the new Democratic presidential administration in 2021 to “get this [U.S.-Israel] relationship back on track and to work toward a two-state solution and stop any kind of effort to unilaterally annex the West Bank.”
The former Secretary of Housing and Urban Development also criticized the leading role that Jared Kushner, the White House senior adviser and son-in-law of President Trump, is playing in Middle East peace talks.
“I wish, though, that this president were more serious and that he would send somebody over there that actually has a track record and experience of being able to help achieve stability and peace,” Castro told NBC, adding that the White House’s peace negotiating “doesn't seem serious.”
America has been a stalwart ally of Israel, sending the country vital military and economic aid. Some U.S. politicians have bristled at Israel's decision to build settlements in the West Bank, arguing the construction in areas that go beyond the nation's initial borders could hamper peace negotiations in the region. But defenders of those settlements believe Israel is well within its rights to build on land Israel now controls after wars in the region.
President Obama called for Israel to stop building settlements during his administration, putting him at odds with Israeli Prime Minister Benjamin Netanyahu. But President Trump has been largely in lockstep with Netanyahu, and a group of Israelis named a settlement after the American president earlier this year.
Sens. Bernie Sanders, I-Vt., and Elizabeth Warren, D-Mass., have previously suggested the conditioning of aid money should be on the table.
Sen. Amy Klobuchar spoke to the group on Sunday, and Sanders and Sen. Michael Bennet will speak on Monday afternoon.
Jeffries: Proof of Trump wrongdoing 'hiding in plain sight'
WASHINGTON — New York Rep. Hakeem Jeffries, a member of House Democratic leadership, wouldn't commit to a timeline on impeaching President Trump, arguing Sunday that the House will "continue to proceed in a serious and solemn fashion to undertake our Constitutional responsibility."
During an interview on Sunday's "Meet the Press," Jeffries said that it's up to House Intelligence Committee Chairman Adam Schiff, D-Calif., to decide when to turn "transition from the accumulation of information" to "the public presentation" of the House Democrats' charge to impeach Trump.
"Speaker Pelosi, who by the way, is doing a phenomenal job, has made clear that we are going to continue to proceed in a serious and solemn fashion to undertake our constitutional responsibility," he said.
"We are going to follow the facts, we are gonna apply the law, we’re gonna be guided by the Constitution, we’re gonna present the truth to the American people no matter where that leads because nobody is above the law."
Jeffries went on to argue that evidence of the president's "wrongdoing" is "hiding in plain sight."
He said the recently released White House memorandum summarizing a summer call between Trump and Ukrainian President Volodymyr Zelenskiy proves that "Donald Trump pressured a foreign government to target an American citizenship for political gain." And he said that a whistleblower complaint against the president has been "validated" by witnesses that have testified as part of the House's impeachment inquiry.
Sanders' longtime trip director no longer with presidential campaign
WASHINGTON — Bernie Sanders’ longtime trip director and de-facto body man William Pierce is no longer with the Vermont Senator's 2020 presidential effort — and hasn't been for several weeks now — the Sanders campaign confirms to NBC News.
In his position, Pierce was responsible for handling logistics and day-of scheduling behind the scenes and also served as a body man of sorts for Sanders, regularly seen working at tasks like making sure the podium was up to Sanders’ specifications at events and controlling crowds around him during rope lines, “selfie” lines, parades and even at airports.
Pierce has been with the campaign since January of 2019, even before the official launch in February. He previously worked for a number of other political organizations including Draft Biden 2016, Obama for America and Sanders’ 2016 run. Pierce left the Sanders campaign in September.
According to Pierce’s publicly available social media profiles, he is now an account executive with iConstituent, a Washington D.C.-based constituent communications software company.
National Advance staffers David Maddox and Jesse Cornett have been filling Pierce’s role in recent weeks.
When contacted by NBC News, Pierce would not comment on the record for this story and Sanders' campaign provided no further comment.
Klobuchar proposes plan to reduce college costs, not make it free
WASHINGTON — Senator Amy Klobuchar is setting up another contrast between herself and her fellow 2020 aspirants, this time on student loan debt and post-secondary education.
In a plan out Friday the Minnesota senator released a plan calling for tuition-free community college, expanded apprenticeship programs, and doubling federal grants to “reduce the burden of student loans.” That approach juxtaposes sharply with others in the race, specifically Senators Bernie Sanders and Elizabeth Warren, who advocate for universal and near-universal (respectively) student loan debt forgiveness and free college.
Klobuchar is still riding momentum from last week’s debate where she mounted several forceful challenges to Warren and Sanders’ progressive positions; something she will continue doing, both on the trail and on the November debate stage for which she just qualified.
The Klobuchar campaign tells NBC News that the plan’s overall price tag is “about $500 billion.” It will be paid for by raising capital gains and dividends rates for those in the top two income tax brackets, limiting the amount of cap gains deferrals, and a 30 percent minimum tax for people making over $1 million (otherwise known as the "Buffett Rule").
Here are some key provisions to the proposal:
- Tuition-free community college for one and two-year degrees, technical certifications and industry-recognized credentials. To do so, the federal government would match every $1 invested by states for students with $3. States will also be required to maintain spending on higher education and limit the rate of tuition increases if they want to access this federal funding.
- Expand Pell Grants by doubling the max Pell Grant (which don’t have to be repaid) to $12,000/year and expanding it to families making up to $100,000/year.
- Allow borrowers to refinance their student loans to lower rates and overhaul the Public Service Loan Forgiveness program to require lenders to give better information about eligibility and progress toward forgiveness to borrowers.
- Create a Worker Training Tax Credit, benefiting businesses who invest in worker training.
Cummings funeral marks first Biden-Obama public appearance of 2020 but the former president remains a campaign fixture
WASHINGTON — Joe Biden has made Barack Obama a fixture of his campaign, even without the former president’s endorsement and presence on the campaign trail. On Friday, the public will see the two former running mates together for the first time since Biden launched his 2020 campaign, as they gather for the funeral services for Rep. Elijah Cummings, D-Md.
The former president and vice president were both invited by Cummings’ family to attend the services in Baltimore, where Obama will deliver one of the eulogies, at the request of the late Democrat’s widow.
The two were last seen in public together at two other funerals — for former President George H. W. Bush in December 2018, and for the late Sen. John McCain four months earlier.
Since the launch of the campaign, their families joined together this summer to celebrate the graduations of Obama’s younger daughter and Biden’s granddaughter, who became friends at the same elite Washington high school.
But the two have continued to speak and met privately often between then, according to aides for both men. At a fundraiser last week, Biden told the audience that he sees Obama “a lot.”
He mentions Obama on the trail even more. Just Tuesday, at events in Pennsylvania and Iowa, the former president’s name came up often, both in a policy context and to highlight their eight-year partnership in the White House. In Scranton he joked about Obama’s constant descriptions of his local roots as if he “crawled out of a coal mine,” and talked about how they “fought like hell” to pass the Affordable Care Act. In Iowa later he referred to the assignments Obama gave him as vice president, like developing policy to boost the middle class and on post-secondary education.
The former president has continued an active post-presidency, but done his best to stay out of the 2020 presidential primary and largely avoided commenting on politics generally.
The day Biden announced his candidacy in April, a spokesperson issued a statement noting that Obama “has long said that selecting Joe Biden as his running mate in 2008 was one of the best decisions he ever made,” and noting that they remained close. While short of an endorsement, it was the only statement Obama’s office issued about a 2020 contender; Biden later told reporters he asked the president not to endorse him.
“Whoever wins this nomination should win it on their own merits,” he said.
Within days, though, Biden’s campaign released a video that replayed Obama’s own words as he awarded his vice president the Presidential Medal of Freedom. The Biden campaign informally consults with Obama advisers to ensure that their use of the president’s likeness and words does not cross beyond what they deem to be appropriate.
Also in attendance at the Cummings funeral Friday will be the last Democratic nominee, Hillary Clinton, and former President Bill Clinton, who will join Obama in speaking. The New York Times reported this week that Clinton has told people privately she would join the 2020 race if she thought she could win, but remained skeptical of there being an opening
Biden downplayed the concern among some Democrats about his candidacy to reporters Wednesday. “Sure I speak to Secretary Clinton, but I haven't spoken to her about this. I have no reason to,” he said.