A sunflower garden, a caviar pool and a psychedelic laundromat are among the many Instagram-ready experiences that have taken over vacant studio spaces and abandoned buildings across the country, luring in the hashtagged obsessed.
These interactive pop-up exhibits in New York, Los Angeles, Chicago and other major cities charge people $18 to $45 to capture their experiences in immersive “Instagram playgrounds,” many of which lead to thousands of posts on the social media platform.
“It’s meant to feel like a dreamscape, a little oasis away from the chaos of the city,” said Michelle Price, on-site brand manager of The Egg House, a pop-up exhibit that started in New York and is currently in Shanghai, attracting over 16,330 Instagram followers.
The Egg House revolves around an egg named Ellis who, Price said, was brought to New York to attract people and take them on a journey through “his Big Apple dreams.”
While the installations’ visual appeal helps the exhibits attract visitors, abstract narratives like Ellis’ engage visitors.
"Every installation is meant to be interactive,” Price said. “Usually when you go to an art exhibit they’re more passive, you have that sense of separation.”
But with these exhibits, “there’s no rope,” she said. “There’s no velvet rope, separating you.”