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By Erik Ortiz

Rick Astley, the British pop singer who inspired one of the most memorable internet memes of all time, will be playing his first U.S. shows in over 25 years this week — and that's no "rickroll."

Astley will take the stage Wednesday night at The Box in New York City and then play Thursday at the Troubadour in Los Angeles in support of his new album, "50," which debuted at No. 1 in the U.K.

While he hasn't had a song climb the American charts since the 1980s and early 90s, his biggest hit has lived on in online infamy thanks to the bait and switch internet prank known as rickrolling. That's when a link that advertises itself as one thing instead redirects to Astley singing and swaying in his 1987 chart-topper "Never Gonna Give You Up."

"As long as trolls are still trolling, the Rick will never stop rolling," according to one of the first instances posted to YouTube in 2007, when the meme was born.

Thanks to being a worldwide sensation, Astley's "Never Gonna Give You Up" video has been viewed more than 230 million times on YouTube since it was first uploaded in 2009.

The 50-year-old entertainer has continued to tour in Europe and remains a radio personality in the U.K., but says he's ready to impress stateside once again.

"I have a lot of good memories about America, so I'm looking forward to it for sure," he told Billboard earlier this month.

"Never Gonna Give You Up" got another big bump recently when Melania Trump was accused of plagiarizing her speech at the Republican National Convention last month from first lady Michelle Obama.

Social media users pounced on the line "he (Donald Trump) will never, ever, give up. And, most importantly, he will never, ever, let you down" — and they made memes and videos comparing it to Astley's song.