Super Bowl Sunday will be, per usual, jampacked with ads.
And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals.
This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million — up from the average price tag of $5.6 million CBS logged last year.
Some highlights include an “Austin Powers” reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost.
Here’s a roundup of some of the most notable commercials.
'Austin Powers' cast reunites for General Motors
Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. The commercial includes cameos from Mike Myers, Rob Lowe, Heather Graham, Robert Wagner, Seth Green and Mindy Sterling.
Amazon Alexa is ScarJost's mindreader
In a one minute and 30-second ad for the Amazon Alexa, celebrity couple Scarlett Johansson and Colin Jost imagine a life if their Echo devices could read their minds. What could possibly go wrong?
Lindsay Lohan gets her workout in at Planet Fitness
Lindsay Lohan is making her comeback ... with Planet Fitness? "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?"
In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner.
Oscar-winning filmmaker Chloé Zhao directs a Budweiser commercial
Oscar-winning filmmaker Chloé Zhao directs a Clydesdale — a popular fixture of Budweiser commercials — as it overcomes its injury with the help of a dog, a stableman and a vet.
Megan Thee Stallion snacks on Flamin' Hot Doritos
The Doritos teaser opens with Megan Thee Stallion — clad in stilettos and a tight red dress — strutting between movie set trailers with a bag of Flamin' Hot Doritos. As she tries to step inside her own, a sloth's hand emerges from her trailer door and removes her name tag.
Zendaya stars as Sally of 'She Sells Sea Shells'
In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." The tongue twister is narrated by none other than rapper André 3000.
Pete Davidson and his mom hate on food waste
The 28-year-old “Saturday Night Live” comedian starred in a Hellmann’s commercial with his mom to promote the mayonnaise maker’s initiative to tackle the issue of food waste. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo.
Amazon Studios debuts new 'Lord of the Rings' series trailer
J.R.R. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power."
The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. The series is expected to premiere on Sept. 2.
Other new trailers also drop
Trailers for Jordan Peele’s “Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl.
And of course, lots of crypto ads
Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads.
In Crypto.com’s ad, Lakers star LeBron James meets his younger self for a pep talk. FTX's spot starred Larry David. Coinbase's ad featured a QRcode bouncing from corner to corner of the TV screen.