"Squid Game" has officially broken records, becoming Netflix's biggest series launch by reaching more than 111 million viewers.
The subscription-based streaming service announced the news in a tweet Tuesday.
The nine-episode Korean thriller was released Sept. 17. It follows Seong Gi-hun, played by Lee Jung-jae, as he and hundreds of other desperate and deeply indebted contestants compete in a violent and often grotesque competition for about $38 million. Only one person can win the prize, and those who lose the series of children's games pay with their lives.
"Hundreds of cash-strapped players accept a strange invitation to compete in children’s games," the description on Netflix read. "Inside, a tempting prize awaits — with deadly high stakes."
Among the show's other stars are Park Hae-soo, Jung Ho-yeon, Heo Sung-tae, Kim Joo-ryoung, Anupam Tripathi and Lee Yoo-mi.
"But when I read the script, I understood that it contained elements that could resonate with everyone and work outside of Korea," he said.
The show is a hot topic on social media, where the hashtag #SquidGame on TikTok has been viewed more than 22.8 billion times.
According to FlixPatrol, a website that tracks streaming statistics for the top platforms in the world, the show is No. 1 in dozens of countries, including the U.S. and the United Kingdom. The series was the top show in South Korea but recently moved to the No. 2 spot, according to the website.