Pop Culture

Cold Cash: Ice Bucket Challenge Donations Reach $94 Million for ALS

All of that dumping of ice is actually working.

On Thursday, The ALS Association announced that donations have reached $94.3 million since July 29 (when the Ice Bucket Challenge really took off). That's compared to just $2.1 million during the same period last year.

“The ALS Association has been given a great deal of money and with that comes tremendous responsibility,” said Barbara Newhouse, president and CEO of The ALS Association. “We are absolutely committed to transparency and will be communicating regularly with the ALS community, our donors, the media and the public about progress to invest these dollars wisely in areas that will have maximum impact on the fight against this devastating disease.”

TODAY takes the ice bucket challenge 2:37



- Lou Dubois