Cold Cash: Ice Bucket Challenge Has Now Raised $15.6 Million

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If you haven't been under an ice bucket recently, you've likely been under a rock.

The viral campaign that has taken over social networks and become a favorite of athletes, celebrities and more is actually helping. The "Ice Bucket Challenge," designed to raise awareness for Amyotrophic lateral sclerosis, also known as ALS or Lou Gehrig’s disease, has now raised over $15.6 million from July 29 through August 18, the ALS Association tells NBC News in a written statement. That's compared to just $1.8 million in that same period in 2013. The ALS Association also says that the donations have come from existing donors and from 307,598 new donors. So yes, despite all the ice being poured on heads, people are also donating.



- Lou Dubois