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Soccer: Think globally, act socially

The 2010 World Cup in South Africa has barely begun, but it's already a winner on social networks. At one point today, nine of the top 10 topics on the What the Trend website were related to the global soccer spectacular. (Which team does this Jaden Smith guy play for?) As the action continues, you don't have to watch alone. Here are some social-media sites, gizmos and widgets that focus on the World Cup, provided courtesy of my colleagues Josh Belzman (in-house Tweetmaster) and Helen A.S. Popkin (Technotica mistress and America's Internet Sweetheart ©):

Join the Cosmic Log team by signing up as my Facebook friend or hooking up on Twitter. And if you really want to be friendly, ask me about "The Case for Pluto."