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In late 2011, Jeremy Lakaszcyck of Boston started putting shaming videos of Maymo on YouTube, but behaviorists insist that dogs lack shame. The guilty look -- head cowered, ears back, eyes droopy -- is just a reaction to the tantrum a person is throwing over damage the dog created hours earlier.

Those behavioral findings haven't put a dent in the popularity of online dog shaming sites like dogshaming.com and shameyourpet.com or videos like those posted on YouTube.

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Maymo, a lemon beagle, poses for a shame illustration in Merrimack Valley, Mass.Jeremy Lakaszcyck / AP