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Amazon Aware is the retail giant's new eco-friendly private brand

The Amazon Aware brand features products that are certified carbon neutral and that form part of the retailer’s Climate Pledge Friendly program.
Amazon Aware products include eco-friendly apparel, skin care, paper goods, bedding and more made from sustainable materials.
Amazon Aware products include eco-friendly apparel, skin care, paper goods, bedding and more made from sustainable materials.Amazon

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Amazon is expanding its brands in the sustainability space: The retail giant just launched Amazon Aware, a new line of eco-friendly essentials spanning shopping categories like apparel and skin care. According to Amazon, everything in the collection is designed with sustainable materials like recycled polyester and organic cotton, and each item boasts a carbon neutral certification. Amazon Aware products also form part of the retailer’s Climate Pledge Friendly program.

Amazon Aware is broken down into four main categories you can navigate — you can also filter by types of eco-friendly measures, including products made from recycled and organic materials.

  1. Apparel features clothing made from recycled materials for both men and women, including T-shirts, sleepwear, outerwear and denim. Third-party sustainability certifications across this category include the Global Recycled Standard, Global Organic Textile Standard and HIGG Index Materials.
  2. Beauty and skin care products are all EWG Verified and include a face cleanser, body wash, body lotion and face moisturizer for both dry and oily skin. Each product is vegan and formulated without fragrance, according to Amazon. The collection uses aluminum bottles, glass jars and allows for refills to reduce single-use plastics, Amazon says.
  3. Bedding and bath items — which range from bed sheets and duvet sets to organic plush towels and bath mats — tout certifications from GOTS and Made in Green by OEKO-TEX, which verifies that products are manufactured under socially responsible working conditions, according to the organization.
  4. Household essentials include cleaning cloths, toilet paper, napkins, paper towels and facial tissue and are all produced from 100-percent recycled material with no dyes or fragrances, according to Amazon. These products are each certified by the FSC, which says it verifies manufacturers support responsible forestry.

Amazon says the Amazon Aware collection is part of the retailer’s commitment to hit net-zero carbon by 2040, which it’s been working toward since co-founding The Climate Pledge in 2019 alongside advisory organization Global Optimism — the pledge currently has 217 signatories, including big name companies like Best Buy, Verizon and Procter & Gamble, that committed to measuring, reducing and offsetting carbon emissions to reach that same goal. As of October, there are more than 200,000 products and over 10,000 brands that boast the Climate Pledge Friendly label on their Amazon listing.

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