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Amazon Prime Day is live right now and nearing the midpoint of its first day: It ends tomorrow, Wednesday, Oct. 14 (as far as we know right now). During the two-day sales event, you’ll come across massive sales on significant items like TVs and mattresses, as well as noteworthy savings on distinct and lower-priced items like gifts, apparel, simple home electronics and even groceries. Though Amazon started its Prime Day sale in 2015, it has since grown so much that other retailers offer similarly large-scale sales during Prime Day, meaning you have more ways to save. Some of those sales are running at Shopping reader favorite retailers like Wayfair, Walmart and Target. In our other coverage of Prime Day sales at Amazon — which currently includes best tech deals, best home and kitchen deals, best wellness deals and best style deals — we'll be noting top deals and highlighting comparable savings at other retailers to give you an idea of how each sale holds up against the competition.
SKIP AHEAD Top Prime Day deals right now
While the effects of Covid are still rampant across the world, there’s enough reason to predict that the holiday season will grow increasingly straining on various mailing and shipping centers. If you’re concerned about getting your holiday shopping shipped in time, consider moving on it sooner than later, whether during Amazon’s Prime Day sale, upcoming Black Friday and Cyber Monday sales events across retailers or otherwise. While we’ll be updating our coverage on an ongoing and regular basis throughout the sale, so it might be wise to bookmark this page and come back regularly come morning. Housekeeping aside, let’s get into what you need to know about Prime Day 2020.
Prime Day sales at other retailers
In our in-depth look at the history and impact of Prime Day, several experts told us that, as a result of the exponential growth of Prime Day (which started in 2015), other major retailers have begun running their own sales during the sales event. “Quite frankly, it has completely altered the retail calendar,” explained CNBC’s Annie Palmer.
While that usually happened in July, this year it’s happening right now. Given Shopping reader interest, we looked into some of those sales specifically:
- In our guide to Walmart’s sales during Prime Day, we found some of the best deals in the retailer’s Save Big Sale event.
- In our guide to Wayfair’s sales during Prime Day, for example, we found some of the best deals in the retailer’s Clearance Sale and Holiday Sale.
- And in our guide to Target’s sales during Prime Day, we found some of the best deals in the retailer’s Deal Days sales.
Outside of those, retailers large and small are running likewise substantial sales right now to match up against Amazon’s Prime Day sale. Here are some of the most relevant ones to Shopping readers:
- Aerosoles: Up to 30 percent off sitewide
- Best Buy: Up to $500 off select TVs and $15 off various video games for the Nintendo Switch
- Blue by ADT: $40 off select home security devices
- Dyson: Up to $150 off select devices
- Macy’s: 50 percent off women's coats
- Nordstrom: An additional 40 percent off select shoes and clearance items
- Old Navy: Up to 50 percent off sitewide (excluding masks, today only deals and gift cards)
- The Home Depot: Up to 50 percent off select interior furniture, decor and kitchenware
- TOMS: Up to 30 percent off sitewide
- REI: Up to 70 percent off clearance clothing (on Oct. 12, get an additional 25 percent off those deals)
Amazon Prime Day 2020: Best sales
Here are the best deals during Prime Day that are live right now. We’ve compiled some of the more general category and brand sales to give you a more coherent sense of what’s on sale. And we'll be posting new articles throughout the day on major categories for which Shopping readers have shown interesting over the last year, starting with a dive into the best deals on tech during Prime Day. If you want to keep things simple, shop the Prime Day sale by category:
- Lightning deals + Deals under $25
- Amazon devices + Amazon brands | Baby products | Beauty | Cameras | Cell phones and accessories | Computers and accessories | Electronics | Fashion | Furniture | Headphones | Home and Garden | Home improvement | Kitchen | Luggage | Pets | Smart home | Software and video games | Sports and outdoors | Toys | TVs and accessories
Best sales to shop right now
- 39 percent off the Bose SoundLink Color Bluetooth Speaker II
- 50 percent off the Coravin Limited Edition III Wine Preservation System
- Up to 50 percent off Razer PC Gaming gear
- Up to 40 percent off kitchen essentials from Le Creuset, USA Pan and more
- Up to 30 percent off footwear from Mizuno, ECCO, Rockport and more
- 33 percent off KIND Bars like Dark Chocolate Cherry Cashew
- 20 percent off the Rocketbook Smart Reusable Notebook
- $90 off the LifePro Rumblex 4D Vibration Plate Exercise Machine
Our favorite deals to shop right now
- Rating: 4.6-star average rating, nearly 61,000 reviewers
- Highlights: Tech expert Whitson Gordon notes these earbuds are the best wireless earbuds for Apple users able to invest some more into their headphones.Fitness expert Stephanie Mansour considers the non-Pro edition, the Apple AirPods, the best wireless earbuds for her routine. The Pro version of the earbuds were discounted to this price in mid September for several days, after which they jumped up closer to their $235 average price over the last year, according to price comparison site CamelCamelCamel.
- Rating: 4.2-star average rating, more than 13,400 reviewers
- Highlights: One of the top-rated face masks that ships quickly, this face mask is available for kids or adults and comes in Adult S/M, Adult L/XL, Kids Ages 3-6 and Kids Ages 7-11. It’s machine-washable, made of cotton and polyester and features a pocket for a filter, which is also discounted right now from the same brand.
- Rating: 4.5-star average rating, nearly 1,300 reviewers
- Highlights: This new set of headphones from Sony is an upgrade to its beloved pair of ANC headphones, the Sony WH-1000XM3, which is also on sale right now. You can get it in Silver or in Black and Amazon is giving you a $25 gift card with your purchase. With up to 30 hours of battery per charge and 10 minutes of quick charging giving you up to five hours of playback time, as well as noise sensing tech that quiets your sound once you talk and otherwise able to create a real-world immersive listening experience (the headphones can react to your surroundings both with their ANC capabilities and in how they serve your music), this is a deal worth considering and the lowest price this months-old pair of headphones has ever been.
- Rating: 4.5-star average rating, more than 49,760 reviewers
- Highlights: From devices that help your sleeping to great gifts, the Fitbit Versa 2 is common in Shopping circles for its flexible use case and style. With Alexa built in, this highly-rated fitness tracker can help you get updated with the latest news as easily as it can start a timer for your next run. Tracking your heart rate, time asleep and calculated level of restlessness, Fitbit wiull make some suggestions about improving your overall health and at least keep you in check.
- Rating: 4.2-star average rating, more than 300 reviewers
- Highlights: This highly-rated and top-performing laptop sports a lot of top notch features, from its 4K touchscreen to its Intel Core i7 processor and 16GM of RAM and a terabyte-large solid state drive. With specs like these, it's not only a workhorse but one that sticks by your side for some time. And right now, it's the lowest price it's ever been.
- Rating: 4.4-star average rating, nearly 1,700 reviewers
- Highlights: the best keyless smart lock in our guide to the best smart locks on the market, Yale's version allows you to "get rid of your keys altogether," writes tech expert Whitson Gordon, noting the smart lock "sticks a touch screen keypad on your door. You can enter a code, set it to automatically unlock as you arrive home or use your voice assistant of choice." This is the lowest price this smart lock has been since December 2019, when it was running at $151, or two dollars less than it is now.
- Rating: 4.3-star average rating, more than 23,000 reviewers
- Highlights: A mainstay option in both our guide to buying the best router for you and our list of the best routers in 2020, this option from TP-Link should check off lots of boxes for anyone looking to elevate their at-home signal. " TP-Link offers some of the best bang for your buck with their Archer A7 router, a budget-focused router with remarkably fast Wireless AC performance, offering theoretical top speeds of 1300Mbps for an individual device or 1750Mbps combined speed across multiple devices," writes tech expert Whitson Gordon. This is the lowest price the router has been since January 2019.
- Rating: 4.5-star average rating, nearly 65,000 reviewers
- Highlights: Since its original launch in 2007, Amazon has released over 15 different versions of its Kindle e-readers. One Shopping contributor noted that with the highly-rated Paperwhite version, "I can read whatever I want, wherever and whenever I please." This is the lowest price the Paperwhite has ever been on.
- Rating: 4.5-star average rating, nearly 6,900 reviewers
- Highlights: His top option in our guide to the best mesh Wi-Fi systems, tech expert Whitson Gordon notes: Eero was one of the pioneers in the consumer mesh Wi-Fi space, and since Amazon acquired it, they’ve released a new base-level system. It’s not the fastest mesh system around, but it comes at a great price compared to the competition, and it’s extremely easy to set up. This is the lowest price this Wi-Fi system has been since December 2019.
- Rating: 4.8-star average rating, more than 34,500 reviewers
- Highlights: With appearances in our gift guides and eco-friendly guides, this personal water filter is Amazon's No. 1 bestseller in the sports and outdoors category. It can filter up to 1,000 galloons of contaminated water, according to the brand, which claims it removes virtually all waterborne bacteria and parasites (not toally). This is the lowest price it's been since January of this year.
- Rating: 4.5-star average rating, more than 2,-000 reviewers
- Highlights: In our guide to shopping for a facial cleanser brush, Ava Shamban, a board-certified dermatologist recommended the Foreo Luna 2 because it is antimicrobial, antibacterial and a non-abrasive way to remove dirt and oil when cleansing your face. If you’re crunched for time you’re in luck — the Luna 2 only requires two minutes of use, and employs T-Sonic technology, which pulsates 8,000 times per minute, to help you get a deeper cleanse and face massage. This is the lowest price the Foreo Luna 2 has hit since November 2019.
12. Samsung 85-Inch Class QLED Q90T Series Smart TV (less than 10 remaining)
- Rating: 4.4-star average rating, nearly 200 reviewers
- Highlights: With an ultra-wide viewing angle, this highly-rated smart TV from Samsung equips built-in Alexa, 4K resolution and its four speakers are designed to track sound around the room to resonate realistically with the picture. Given the investment needed for this deal, consider that tech expert Whitson Gordon has this to say about Samsung TVs: "Samsung's TVs are all well-made ... their top-of-the-line models are where the good stuff is."
Amazon devices on sale: Best deals
Save up to 60 percent on Amazon devices, from TVs to Echo smart assistants and more.
- Amazon’s top-selling TV in the LED-and-LCD category, a 2020 edition of the Insignia 43-inch Smart 4K UHD Fire TV is likewise down its lowest price and sports a 4.6-star average rating from more than 1,200 reviewers.
- The very highly-rated Echo Show 5 — which can boast a 4.5-star average rating from more than 149,000 reviewers — is down to its lowest price ever: $45.
- You can also spend $5 more and get the Echo Show 5 bundle with a Blink Mini Indoor Smart Security Camera.
- Or you can save 50 percent on the highly-rated Ring Video Doorbell Pro and get an Echo Show 5.
- Get 25 percent off the Echo Studio smart speaker
Best smart home products on sale right now
Best vacuums on sale right now
Amazon has a plethora of vacuums on sale right now, including upright models, robot vacuums and more.
- Save more than $100 on the highly-rated Roborock S5 MAX Robot Vacuum and Mop, Amazon’s No. 1 selling robotic vacuum and currently at the lowest price it’s ever been.
- The Shark Rocket DuoClean Ultra-Light Corded Vacuum is down to its lowest price since January 2019. Nearly 3,000 reviewers have left this vacuum from Shark a 4.4-star average rating.
- BISSELL’s brand new Multiclean Allergen Lift-Off Pet Vacuum launched this month at a discount of more than 20 percent.
Amazon Prime membership 101
To get the most out of Amazon Prime Day savings, you’ll want to be an Amazon Prime member, which means shelling out $120 annually for the perks of membership (after a 30-day free trial), which include:
- Shipping benefits (from one-day to two-day and more)
- Prime Now 2-hour delivery (on select items)
- Shows and movies on Prime Video
- Music on Prime Music
- Discounted rate for Amazon Music Unlimited
- Free games and lesser gaming perks with Prime Gaming
- Discounts and delivery perks with Prime at Whole Foods Market
- Discounted books and monthly free access to select books with Prime Books
- And more.
Given options like Walmart’s Prime-like subscription Walmart Plus and online shopping at similar major retailers like Target, Macy’s, Best Buy and Bloomingdale’s, consider where, how and what you shop for to determine if a Prime membership is right for you.
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