Amazon Prime Day 2021 is finally here. During the Prime Day sales event, Prime members can take advantage of sitewide savings in categories ranging from tech and kitchenware to clothing and skin care. Amazon created the annual event in 2015 — and after six years, it’s grown so big that several other retailers are now hosting their own counter deals, including Target, Walmart, Wayfair, Kohl’s, Best Buy and Bed Bath & Beyond, as experts explained in our in-depth look at the history and impact of Prime Day.
To help you make the most of the fleeting shopping holiday, we compiled some of the best Prime Day deals live right now on Amazon, plus highlighted notable deals from counter sales happening at other retailers. To ensure the quality of these sales, we’re checking deal prices against price trackers like CamelCamelCamel, Honey and others.
SKIP AHEAD Best Prime Day deals | More deals and sales to shop during Prime Day 2021 | What to shop during Prime Day 2021
Amazon Prime Day 2021 sales
Here are the best deals throughout general categories and brands during Prime Day that are live right now — we'll be posting articles throughout the day on major Shopping reader favorite categories like tech, home and kitchen, fashion and fitness.
Best Prime Day sales on Amazon
- Up to 25 percent off select Chromebooks from HP, Lenovo & more
- Up to 15 percent off laptop, desktops, monitors and tablets
- Up to 50 percent off Instant Pot cookware
- Up to 70 percent off Amazon devices
- Up to 40 percent off outdoor gear from Coleman, Marmot, and ExOfficio
Best Prime Day sales at other retailers
- Bed, Bath and Beyond: Up to 50 percent off kitchen appliances, bath essentials and more
- Best Buy: $80 off select iPad Air models, $600 off select Surface Laptop 3 models, $250 off select MacBook Pro models and more
- Chewy: Up to 40 percent off toys, treats and more
- Home Depot: Up to 40 percent off bath, home decor, small kitchen appliances and more
- Leslie’s Pool Supplies: Up to 40 percent off pool maintenance supplies, pool games, accessories and more
- Office Depot: Up to 50 percent off on furniture, chairs, electronics and more
- Our Place: 25 percent off purchases of $185 or more with code FLASH25
- Target: Up to 40 percent off outdoor furniture and home essentials, up to $70 off select electronics and more
- Walmart: Up to 30 percent off home essentials, up to 60 percent off fashion and select toys, up to 40 percent off tech and more
- Wayfair: Up to 60 percent off furniture, home decor, kitchen essentials, bedding and more
Best Prime Day deals to shop now
Best Prime Day TV, laptop and other tech deals
1. Toshiba 50LF621U21 50-inch Smart Fire TV
- Lowest price since February, according to CamelCamelCamel
- 4.6-star average rating from 8,124 reviews on Amazon
- Wi-Fi connectivity and enhanced picture quality using Dolby Vision HDR
This 50-inch option from Toshiba has Fire TV built in so you can access your favorite streaming services and apps. The voice remote uses Amazon Alexa to help you navigate channels and find the movies and shows you want to watch.
2. Acer Chromebook Spin 311 Convertible Laptop
- Lowest price ever, according to CamelCamelCamel
- 4.6-star average rating from 6,582 reviews on Amazon
- Comes with built-in virus protection, includes storage for online access and runs on Chrome OS
The Acer Chromebook has a 360-degree convertible mode that lets you easily share or display your screen without the keyboard getting in the way. According to the brand, the battery life lasts for up to 15 hours and it's lightweight enough to be comfortably transported.
3. Samsung 65-Inch Class The Frame QLED Smart 4K UHD TV
- Lowest price ever, according to CamelCamelCamel
- 4.3-star average rating from 102 reviews on Amazon
- Built-in Amazon Alexa, 4K resolution and a height-adjustable stand
Featured in our guide to the best TV brands in 2021, Samsung’s The Frame can act as a TV when it's on and a piece of hanging art when it's off — you can customize the frame and buy from a selection of paintings for free. For a monthly subscription fee of $5 per month, you can choose from a larger selection of paintings.
4. Apple AirPods Pro
- Lowest price since February, according to CamelCamelCamel
- 4.8-star average rating from 206,551 reviews on Amazon
- Active noise cancellation, water-resistant and more than 24 hours of battery life
The best wireless earbuds for Apple users, the AirPods Pro are an upgrade from the previous AirPods, which are also on sale, and include three sizes of silicone tips for a comfortable fit, voice access to Siri and Transparency Mode, which allows you to better hear outside sounds if you prefer.
6. Fire HD 10 Tablet
- Lowest price ever, according to CamelCamelCamel
- 4.5-star average rating from 735 reviews on Amazon
- Split screen feature that lets you view two apps at once and 12 hours of battery life
Amazon’s latest Fire Tablet sports a 10-inch display and is both thinner and brighter than the previous model. And if you’re still enduring Zoom meetings this year, this tablet has a landscape-oriented, front-facing camera to support widescreen video calls. You can choose between 32 GB or 64 GB of storage and four colors: Black, Lavender, Olive and Denim.
7. Garmin Instinct Solar Smartwatch
- Lowest price ever, according to CamelCamelCamel
- 4.7-star average rating from 21,853 reviews on Amazon
- Water-resistant up to 100 meters and built-in GPS and heart rate monitoring
This durable watch is an option worth considering for outdoor activities and adventurous travel. You can receive smart notifications when paired with a smartphone and track your body and fitness metrics, including heart rate, stress, estimated sleep and pulse oximeter.
8. Bose Noise Cancelling Headphones 700
- Lowest price ever, according to CamelCamelCamel
- 4.5-star average rating from 21,108 reviews on Amazon
- 11 levels of active noise cancellation, access to voice assistants like Alexa and Google Assistant and up to 20 hours of nonstop music
One of the best noise cancelling headphones to shop, the Bose 700’s active noise cancellation can be adjusted using the Bose app, so you can alleviate any discomfort. According to tech expert Whitson Gordon, these headphones also sport balanced sound quality and a comfortable fit.
9. Echo Show 8 (2nd Gen)
- Lowest price ever, according to CamelCamelCamel
- 4.6-star average rating from 106 reviews on Amazon
- Features an 8-inch HD touchscreen and compatible with home devices and equipment like cameras, lights and more
Refreshed this year, the Echo Show 8 features improved video chatting, a built-in camera shutter and a wide angle lens that can digitally pan the room, all while keeping you centered in the frame. The new shared home screen also allows approved users to share photos seamlessly with your device — Prime members have access to cloud photo storage with Amazon Photos.
10. Kindle Paperwhite
- Lowest price ever, according to CamelCamelCamel
- 4.6-star average rating from 109,831 reviews on Amazon
- IPX8 water resistance, weeks-long battery life and customizable fonts and text sizes
Bookworms can get access to thousands of books with the touch of a button using the Kindle Paperwhite and Amazon’s Kindle app. The device’s screen uses E Ink rather than a traditional LED screen, meaning it’s black and white and helps you cut down on backlit screen time when reading at night. One Shopping writer noted that with the highly rated Paperwhite version, "I can read whatever I want, wherever and whenever I please."
11. Kasa Smart Plug
- Lowest price ever, according to CamelCamelCamel
- 4.6-star average rating from 73,923 reviews on Amazon
- Compact design, Wi-Fi connectivity and hands-free voice control
The Kasa Smart Plug is our pick for one of the best smart plugs. You can utilize Google Assistant, Amazon Alexa or Microsoft Cortana for voice commands, plus schedule your plugged-in devices to turn on and off from anywhere by using the Kasa smartphone app.
Best Prime Day home and kitchen deals
Vitamix 5200 Blender
Lowest price since December 2019, according to CamelCamelCamel
4.7-star average rating from 4,491 reviews on Amazon
64-ounce container, 11.5-amp high-performance motor and seven-year warranty
The bestselling blender has 10 variable speed controls and a pulse feature, meaning you can make chunky salsas just as easily as nut butters. Uniquely, this Vitamix blender has steel blades that can reach speeds fast enough to make hot soup without a stove, in under six minutes, according to the brand.
12. Medify MA-15 Air Purifier
- Lowest price ever, according to CamelCamelCamel
- 4.7-star average rating from 1,946 reviews on Amazon
- Compact and uses HEPA H13 filtration
Ideal for small spaces, this device can filter air in a 660-square-foot space in one hour and a 330-square-foot area in about 30 minutes, according to the brand. You can choose between three fan speeds, with the lowest being virtually silent, and features a sleek touch panel with a timer, fan speed, sleep mode, filter replacement indicator and child lock.
13. Ninja Foodi 8-Quart 9-in-1 Deluxe XL Pressure Cooker
- Lowest price ever, according to CamelCamelCamel
- 4.8-star average rating from 15,840 reviews on Amazon
- An 8-quart ceramic-coated pot, a 5-quart cook and crisp basket and nine cooking functions
If you’re planning on cooking larger meals for upcoming summer reunions, the Ninja Foodi pressure cooker is designed to cook meals for families of eight to 10 people, according to the brand. It has multiple functions — from air fryer and steamer to food dehydrator and pressure cooker — and is dishwasher-safe for easy clean-up.
14. Shark AV1010AE IQ Robot Vacuum
- Lowest price ever, according to CamelCamelCamel
- 4.5-star average rating from 529 reviews on Amazon
- Multi-surface cleaning, self-emptying and holds up to 45 days of debris
This vacuum uses total home mapping to effortlessly clean all of the rooms in your house without bumping into furniture. For convenience, you can control the vacuum via the SharkClean app or with your voice using Amazon Alexa or Google Assistant.
15. COSORI Smart WiFi Air Fryer
- Lowest price since December 2019, according to CamelCamelCamel
- 4.7-star average rating from 16,194 reviews on Amazon
- Wi-Fi connectivity and Alexa and Google Assistant-enabled
For meal-prep convenience, this Wi-Fi enabled COSORI air fryer can be controlled and monitored using your smart devices. With over 100 recipes and 11 one-touch presets, you can enjoy meals cooked faster than a conventional oven.
16. SodaStream Fizzi Sparkling Water Maker
- Lowest price since January, according to CamelCamelCamel
- 4.4-star average rating from 7,405 reviews on Amazon
- Reusable, portable BPA-free carbonating bottle and compatible with all SodaStream flavors
To make sparkling water at home, this Sodastream model can carbonate up to 60 liters of water at once. Designed to be energy-efficient, the sparkling water maker is also certified through Amazon’s Climate Pledge Friendly program for reducing its carbon footprint.
17. Nixplay 10.1 Inch Smart Digital Picture Frame
- Lowest price since November 2020, according to CamelCamelCamel
- 4.8-star average rating from 13,790 reviews on Amazon
- Wall mountable and motion sensor turns frame on or off
One of the best digital photo frames, this option lets you securely share and manage photos and videos (up to 15 seconds) with friends and family using the Nixplay app, Google Photos, Dropbox, Facebook and Instagram. The frame can automatically adjust to landscape or portrait photos and works with Amazon Alexa to choose your photo playlist.
Best Prime Day pet, fitness and other deals
18. Furbo Dog Camera
- Lowest price ever, according to CamelCamelCamel
- 4.6-star average rating from 23,133 reviews on Amazon
- A treat tossing tool, two-way audio and Wi-Fi connectivity
The Furbo Dog Camera can be a useful way to keep track of your pet when returning back to the office or going for a night out. It features an HD camera with up to 4x zoom and comes with a sturdy base, so you likely won’t have to worry if your pet knocks it over. You can also receive push notifications, including barking alerts, directly to your smartphone.
19. 23andMe Health and Ancestry Service
- Lowest price since October 2020, according to CamelCamelCamel
- 4.7-star average rating from 25,606 reviews on Amazon
- Opt-in to sharing your information and uses latest science data to analyze ancestry and health traits
If you are looking to understand your personal story and historical ancestry better, consider getting a 23andMe ancestry kit. This ancestry kit will estimate your ancestry composition down to 0.1 percent, allow you to find distant relatives, build a family tree and analyze your DNA to list your physical traits.
20. Cyclace Exercise Stationary Bike
- Lowest price ever, according to CamelCamelCamel
- 4.4-star average rating from 5,162 reviews on Amazon
- Adjustable non-slip handlebar and 12-month parts warranty
One of the best exercise bikes outside of Peloton, Cyclace offers extended seating adjustment for anyone between 5-foot-1 to 6-foot-5 weighing up to 330 pounds. Riders can keep track of their fitness goals on the LCD monitor, which displays speed, distance, calories burned and odometer. You can also rest your unlocked smartphone on the holder if you prefer.
23. LifeStraw Personal Water Filter 2-Pack
- Lowest price ever, according to CamelCamelCamel
- 4.8-star average rating from 72,550 reviews on Amazon
- Durable, lightweight and meets the U.S. Environmental Protection Agency’s drinking water standards
The bestselling LifeStraw water filter can be a great tool for camping, traveling, hiking and more. Thanks to a micro filtration membrane — which can last up to 4,000 liters of water, according to the brand — it’s able to filter parasites, micro-plastics and impurities out of your water as you sip through the top mouthpiece.
More deals and sales to shop during Prime Day 2021
- Up to 50 percent off Bissell floor care and air purifiers on Amazon
- Up to 30 percent off rugs from Safavieh, nuLOOM, and more on Amazon
- Up to 20 percent off gaming monitors and laptops from ASUS, Samsung, Acer and more on Amazon
- Up to 40 percent off select air purifiers from Blue Air on Amazon
- Up to 30 percent off Amazon Basics kitchen products
- Up to 40 percent off Columbia sportswear on Amazon
- 20 percent off pet accessories at Target
- Up to 30 percent off premium beauty products on Amazon
- Up to 55 percent off watches from Citizen, Fossil, Anne Klein, and more on Amazon
- Up to 45 percent off adidas footwear, apparel and accessories on Amazon
- Up to 50 percent off luggage from Samsonite, Travelpro and more on Amazon
- Up to $100 off select tools at Home Depot
- Up to 40 percent off headphones from Jabra and BlueParrot on Amazon
- Up to 30 percent off Hasbro toys and games on Amazon
- 41 percent off the Google Nest Mini at Walmart
- 40 percent off Dash kitchen appliances on Amazon
- Up to 30 percent off skin care tools at Target
- Up to 30 percent off Amazon fashion brands, including Goodthreads, Amazon Essentials and Daily Rituals on Amazon
- Up to 40 percent off DEWALT tools on Amazon
- Up to 25 percent off select Tineco vacuums and floor washers at Walmart
- 40 percent off SimpliSafe systems on Amazon
What to shop during Amazon Prime Day 2021
Amazon Prime Day gives Prime members the chance to shop a number of significant discounts — and its growth into competing retailers means more discounts across more categories and stores, too. You can now find deals on various tech, kitchen gadgets, beauty products and fashion. In our guide to Prime Day 2021, experts noted Amazon devices, services and brands are also heavily discounted during the event and are typically among the top sellers, so you can keep an eye out for deals on Amazon Basics and Amazon devices like the Echo models, Fire Sticks and Kindle.
According to data collected by digital savings destination RetailMeNot, 44 percent of the more than 500 people surveyed are planning to shop for clothing, shoes and apparel during Prime Day 2021, while other popular categories include kitchen appliances (32 percent), home decor (30 percent) and smart home products (30 percent). “Keep an eye out for deals on the following categories: smart home devices, TVs and laptops, small appliances, home decor, beauty and fashion,” said Sara Skirboll, shopping and trends expert at RetailMeNot.
Amazon is also offering multiple incentives for Prime members during Prime Day, including a $10 credit to use during Prime Day if you spend $10 with any of the more than 300,000 small businesses at amazon.com/supportsmall, and 10 percent back when you use the Amazon Prime credit card to shop at Amazon's small businesses (here's what to know about whether the card is right for you).
Amazon Prime membership 101
Prime Day benefits and discounts are exclusive to Prime members (both new and existing), so you’ll want to sign up to get the most of the event. You have the option to pay $13 monthly or shell out $119 annually, and if you haven’t used it yet, you can sign up for a 30-day free trial. Students can register at half price ($7 per month) and opt for a six-month free trial. Outside of Prime Day access, some of the benefits of a Prime membership include:
- Shipping benefits, including free one-day and two-day shipping, free release-date delivery and more
- Exclusive offers on Amazon Music, Prime Video, Kindle Unlimited and more
- Discounted new and used textbooks
- Free 2-hour grocery delivery through Whole Foods Market and Amazon Fresh
- Deals and discounts on diapers, baby food and more through Amazon Family
- Access to free games, in-game content and a free channel subscription on Twitch.tv every month through Prime Gaming
- Unlimited photo storage on Amazon Drive for you and the members of your Family Vault through Amazon Photos
Given that Walmart offers a similar Prime-like subscription service called Walmart Plus and other major retailers like Target, Best Buy, Wayfair and Home Depot offer their own online sales events, consider where, how and what you shop for to determine if a Prime membership is right for you.
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