See the Many Faces of the Apple Watch
Apple CEO Tim Cook introduces the new Apple Watch during Apple's launch event at the Flint Center for the Performing Arts in Cupertino, Calif., on Sept. 9. There are three versions of the device, from left, the Apple Watch Sport, the Apple Watch and the Apple Watch Edition.
The new Apple Watch Edition features an 18-carat gold case.
A model on a treadmill shows off the new Apple Watch Sport, which has a sweat-resistant wrist strap.
Apple CEO Tim Cook presents the watch. The device's heart rate sensor is located on the rear of the watch.
Apple CEO Tim Cook explains how the Apple Watch works in conjunction with Apple Pay.
A Mickey Mouse display is one of 18 watchfaces that wearers can switch between.
The watch features a wide range of bands and finishes.
The Apple Watch Sport sweat-resistant band comes in five different colors.