LONDON — Pro-Brexit tycoon Arron Banks faces a fine by data regulators after more than one million emails were sent to voters offering discounts from his insurance company during the 2016 referendum campaign.
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He is the founder and main bankroller of Leave.EU, a grassroots entity separate from the official Vote Leave campaign, and styled himself as one of the “Bad Boys of Brexit” in a book about his side’s unexpected victory.
The Information Commissioner's Office said Tuesday that it would impose fines of $78,370 each on Leave.EU and Banks’ company, Eldon Insurance Services, for sending insurance marketing to Leave.EU subscribers without their consent. It said the mistake was a “serious” breach of U.K. data laws.
Banks, who was pictured with Trump and leading Brexiteer Nigel Farage soon after Trump’s 2016 election victory, issued a typically blunt response on Twitter.
"Gosh we communicated with our supporters and offered them a 10 percent Brexit discount after the vote! So what?" he said.
In the June 2016 Brexit referendum, 17.4 million votes — or 51.9 percent of votes cast — backed leaving the European Union. Around 16.1 million votes — or 48.1 percent of votes cast — supported staying in the bloc.