Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

Procrastination Nation: Online Sales Jump on Christmas Day

 / Updated 

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

The 'Grinch' didn't steal Christmas; smartphones did. After unwrapping presents and chowing down on holiday feasts, Americans fired up their electronic devices — and kept on shopping. According to data from IBM Digital Analytics Benchmark, we’re increasingly a nation of Christmas Day consumers.

“It’s the biggest traffic day for mobile we’ve seen,” said Jay Henderson, director of IBM Smarter Commerce. Online sales on Christmas day were up more than 8 percent from last year. “What’s driving a lot of this growth is mobile numbers,” Henderson said.

IBM found that just over 57 percent of online traffic (which includes both browsing and buying) on Christmas Day came from mobile devices, up nearly 20 percent from last year and the first time more than half of Christmas Day traffic came from mobile devices versus computers. About a third of the online sales came from phones or tablets, and IBM found that people tend to browse more on phones, but buy more on tablets.

Besides procrastinators searching for last-minute gifts, Henderson suggested much of Thursday’s online shopping Thursday was people buying things for themselves, either searching for deals or purchasing things on their wish lists they hadn’t been given.

IN-DEPTH

-- Martha C. White, NBC News contributor

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news