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Wal-Mart Stores said Tuesday that online sales broke company records, with more than 1.5 billion pages viewed on between Thanksgiving Day and Cyber Monday. The retailer said mobile sales accounted for about 70 percent of traffic to during the period. Wal-Mart also said same-day pickups set records too, with orders up 70 percent from the same period last year.

But online sales across the board for retailers grew a smaller-than-expected 8 percent on Cyber Monday after web promotions before and during the Thanksgiving weekend robbed business from what has traditionally been the busiest day of the year for Internet shopping. As of 6 p.m. EST Monday, data from IBM Digital Analytics Benchmark showed Cyber Monday sales grew sharply slower than comScore data over the weekend which showed a 32 percent rise in online orders on Thanksgiving and 26 percent on Black Friday. Cyber Monday sales were projected to rise between 13-15 percent. The results highlight the waning importance of traditional shopping days like Cyber Monday and Black Friday, which until a few years ago kicked off the holiday shopping season.


-- CNBC and Reuters contributed to this report