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By Griselda Nevarez

In celebration of Hispanic Heritage Month, Voto Latino has partnered with Instagram on a photo campaign that aims to celebrate Latinos and their contributions.

The #HispanicHeritageHero campaign asks people to share photos of Latinos they admire and describe how that person has impacted their lives. That can include family members, friends, mentors, community leaders, celebrities and politicians.

In a press release, Voto Latino said one of the goals of the campaign is to “counter the growing inaccurate rhetoric about the Latino community.”

“Photos carry the power of storytelling and we will leverage social media as a way to honor our mentors and heroes,” Maria Teresa Kumar, president and CEO of Voto Latino, said in a statement.

Meanwhile, Lilly Wyden, public policy manager at Instagram, said in a statement that Instagram is “thrilled to collaborate with Voto Latino” on this campaign.

“They regularly engage with their community on Instagram, and this campaign feels like a natural fit,” Wyden said. “For our part, we want to spotlight the important work that their community does.”

The campaign is part of Hispanic Heritage Month of Action, an initiative launched by Voto Latino and partners to encourage civic participation and voter registration throughout Hispanic Heritage Month, which lasts from Sept. 15 to Oct. 15.

Some have already taken to Instagram to post photos of their Latino heroes using the hashtag #HispanicHeritageHero.

America Ferrera posted a photo of her and the late actress Lupe Ontiveros. Ferrera described Ontiveros as someone who “paved the way in Hollywood for Latinos to be represented with dignity.”

Some have posted photos of their loved ones. One Instagram user posted a photo of her dad.

Others have posted photos of celebrities, like Selena, Wilmer Valderrama, Gloria Estefan and Emilio Estefan.

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