Malaysia Airlines did a mea culpa Friday for a marketing tweet that some deemed insensitive as air officials continue to search for one of its jets, missing since March with 239 people on board.
"Want to go somewhere, but don't know where?" the tweet, said on Thursday. It was removed on Friday. The company said it was meant to inspire travelers but "unintentionally caused offence to some." The airline's business has suffered after a Malaysia Airlines jet with 239 people on board, mostly from China, went missing March 8 while en route to Beijing. No trace of it has been found. In July, a Malaysia Airlines jet was shot down over Ukraine, killing all 298 people on board. The tweet was not the first faux pas for the airline since the disasters. In September, it scrapped the title of a competition asking people what activities and destinations are on their "bucket list." A bucket list is a term used by some English-speakers to describe a list of adventures they want to have before they die.
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