Oscar participation for major brands can be well into the seven figures — but payoff on the high street could bring in way more.
There were many memorable moments at the 2017 Academy Awards, but none so memorable as the last few minutes.
Kathie Lee and Hoda are quizzing fans on iconic Oscar moments from the last 90 years.
A Syrian cinematographer who worked on an Oscar-nominated documentary will not attend Sunday’s awards ceremony as planned, amid uncertainty over
Redmayne was recognized for his portrayal of the world-famous physicist in "The Theory of Everything" — and won congratulations from Hawking.
"Birdman" won big, taking both the major awards for best director and best picture.
Viewers of Sunday night's Academy Awards ceremony weren't laughing when the In Memoriam tribute left out legendary comedian Joan Rivers.
John Legend gave a rousing speech in accepting the Oscar for best music in the civil-rights drama "Selma."
Sean Penn sparked an Oscars backlash by making what some said was a insensitive joke at the expense of Birdman director Alejandro Gonzalez Inarritu.
Alejandro Gonzalez Inarritu just became the second Mexican in a row to win the Oscar for best director.
Neil Patrick Harris hosted the 87th Academy Awards where “Birdman” won big and politics played a major role.
This year's Oscar awards could easily have been titled "When stars collide," in honor of the unexpected pairings on the red carpet and beyond.
Richard Pryor provided the original #OscarsSoWhite Moment at the 1977 Academy Awards in his opening monologue.
They weren't nominated for any Oscars on Sunday night, but Tim McGraw and Faith Hill turned quite a few heads on the red carpet.
Didn't get a seat at this year's Oscars? That's OK, neither did millions of the rest of us.
Neil Patrick Harris brought the usual song and dance as he hosted Sunday's Academy Awards ceremony, tweaking the entertainment industry along the way.
When it comes to red-carpet questions at the Academy Awards, Reese Witherspoon is one of many celebrities demanding more substance and less style.
Cut to the chase: Who won at the 87th annual Academy Awards Sunday night? Here's your complete list!
As a whole, Selma acknowledges the importance of “Bloody Sunday” as a television event, but the film doesn’t quite get things right.
The Oscar buzz is helping to make scientific subjects ranging from cryptography to wormholes and the "Theory of Everything" anything but ho-hum.
Artist Heather Rooney's latest time-lapse, photo-realistic drawing on YouTube takes on the Oscar-night portrait that broke Twitter.
Jennifer Lawrence is funny in her own right, but the friend she brought to the Oscars has published a wonderful account of Hollywood's biggest show.
A planned Oscars night segment featuring the boy known as "Batkid" ultimately "didn't work," and was scrubbed, says the Academy.
D'oh! There were apparently two more famous faces in DeGeneres' A-list selfie, and one of the excluded parties wants the "true" photo shown.
Liza Minnelli wishes Ellen DeGeneres has handled her Oscar joke at Minnelli's expense a little differently, but she's not angry.
The 3 million folks who retweeted Ellen DeGeneres' star-studded Oscar selfie didn't know it, but they were helping out two charities.
John Travolta's mangling of Idina Menzel's name has inspired late night hosts' jokes and an online widget.
Edgar, the pizza guy who handed slices to starving stars at the Academy Awards, visited the "Ellen DeGeneres Show" and delivered a fun story Monday.
Actress Lupita Nyong’o explains why she tried to "talk" to Patsey, the character she portrayed in her Oscar-winning performance.
43.7 million people watched Sunday's Oscar telecast, making it the most popular entertainment event since the "Friends" finale.
Because no image is complete without Grumpy Cat or Nicolas Cage Photoshopped into it, the star-studded Oscar selfie received many makeovers.
Hope you didn’t get too attached to their red-carpet choices.
Beware, celebs! Johnny Weir and Tara Lipinski have turned their critical fashion eyes from Olympic figure skating to the Oscars red carpet.
Matthew McConaughey did not visit TODAY in person, but a spot-on celebrity impressionist managed to bring his voice to the studio.
Unflinching slavery drama "12 Years a Slave" took home the Oscar for best picture at Sunday's Academy Awards.
After the last Oscar envelope is ripped open, some questions remain. What was up with Pharrell's shorts, John Travolta's gibberish, and more?
The winners weren't done talking when they left the stage Sunday night. See what Brad Pitt, Jared Leto, Cate Blanchett and others spilled backstage.
A few best actor and supporting actor nominees made sure to bring their mother’s to the 86th Academy Awards on Sunday.
There weren't any high-slit memes or rainbow-infused hues on the Oscars red carpet Sunday night, but Hollywood's greatest still managed to impress us.
Ellen DeGeneres eyes the record for most retweeted photo on Twitter with a celebrity-packed Oscars selfie.
The Oscars host did a bit of wandering into the audience during Sunday's show, and it paid off in a big way for one photo she quickly tweeted.
The ladies always get all the red carpet attention, but what about the men? (Jared Leto worked so hard on his hair -- it just wouldn't be fair to ignore him.)
The rain has held off on the red carpet for the 86th Academy Awards so far, and the early arrivals are letting their faces shine.
Ellen DeGeneres kicked off the Academy Awards with big laughs Sunday night.
Glowing moms-to-be and glamorous maternity dresses stole the show on the red carpet at the 86th Academy Awards on Sunday.
Which star owned the evening? That's up to you: Check out the photos of some of the standouts.
Nominees for Best Actor have begun hit the red carpet as a wide-open race awaits tonight’s contenders for the 86th Academy Awards.
Nominees for Best Supporting Actor hit the red carpet as a wide-open race awaits tonight’s contenders for the 86th Academy Awards
"American Hustle" actress Jennifer Lawrence is a stand-up kind of woman ... except at the Academy Awards, it seems.
Nominees for Best Actress have begun to hit the red carpet as a wide-open race awaits tonight’s contenders for the 86th Academy Awards.
Nominees for Best Supporting Actress have begun to hit the red carpet as a wide-open race awaits tonight’s contenders for the 86th Academy Awards.
Stars hit the red carpet for the 2014 Academy Awards.
DiCaprio or McConaughey, Blanchett or Adams? There’s stiff competition on Oscars night as top actors and films go head to head, battling it out to take home that famous gold statue. TODAY’s Erica Hill reports.
Tinseltown is gearing up for the year's best performances. But, what about last year's winners? Here's what the 2013 Oscar winners are doing now.
The Oscars will be presented at the Dolby Theater on March 2, 2014, and organizers are preparing for rain.
The most glamorous of all runways, the 500-foot-long Oscars red carpet, might be a mess on Sunday after a rare heavy rain storm soaked parts of it.
"12 Years a Slave" star Lupita Nyong'o's photographs convey beauty, charm and style — a welcome component to a very long awards season.
David O. Russell's "American Hustle" clearly borrows some filmmaking tricks from Martin Scorsese, and comparing it to "Goodfellas" helps prove that.
Ellen DeGeneres will host the Academy Awards, and she's among a select group who can be trusted to do so with wit and aplomb.
As we head into Oscar weekend, with the "Dallas Buyers Club" star well positioned to take home his first Academy Award, let's look at how he got here.
The Academy Awards is tough to predict this year. Will Leonardo DiCaprio surprise Matthew McConaughey Can "Gravity" win?
Best actor and actress are fine and all, but how about we liven up the Oscar race with awards for felines, headgear, and butt jokes?
For over a decade, photographer Art Streiber has captured behind-the-scenes moments away from the television cameras at the annual Academy Awards.
Oscar nominee Jared Leto invited his mother to Sunday's big show, and posted her thrilled reaction on social media.
Three-time Oscar winner Meryl Streep does hold a certain almighty status among her peers, and a new study bears that out.
Matthew McConaughey, nominated for an Oscar for "Dallas Buyers Club," talked to Jimmy Kimmel about how his acceptance speech might go.
Cate Blanchett has been the frontrunner for an Oscar for months. Will child molestation allegations against Woody Allen hurt her chances?
Many Oscar-nominated films are based on true stories. Some films stick resolutely to the facts, but others get creative.
How closely do actors in Oscar-nominated films resemble their subjects?
When Tom Hanks, Oprah and Emma Thompson were left out of the Oscar nominations on Thursday, critics declared it the #Snubpocalypse.
On Thursday morning, the nominees for the 86th Annual Academy Awards will be announced.
Jonah Hill is the latest in a long tradition of performers who found success making people laugh but turned to drama and got Oscar attention.