Using Data for Relief
With nearly two billion users, Facebook has the unparalleled ability to gather data to help drive relief efforts and reunite families.
Facebook's safety check feature had its first major deployment in 2015 after an earthquake in Nepal. Since then, it was used dozens of times for people to check in after a natural disaster. It's since been expanded to include mass shooting events, terrorism, forest fires, and during large protests.
In the case of natural disasters, the data can help aid organizations identify needs in certain areas. In June, Facebook began sharing anonymized and aggregated data with the Red Cross and other aid organizations. This allowed humanitarian groups to see where people where checking in as safe and where they may be moving after a catastrophic event.
"After Hurricane Maria, this data was an important layer in helping the Red Cross to identify population centers in need of power and connectivity," a Red Cross blog post said.
The team was able to use data about mobile activity before a storm and compare it with what Facebook was seeing after a disaster had hit. This allows them to see where people have power, a vital need for charging phones and reaching the outside world.
However, Facebook found itself in the middle of a storm of its own after a Facebook Live on Monday, where Zuckerberg took the opportunity to demonstrate the company's progress with virtual reality, exploring the devastated island with Rachel Franklin, his head of social VR.
On the journey, his grinning, grey-t-shirted cartoon avatar hovered in front of desperate residents in search of fresh water and traveled past shattered structures while the billionaire described the trip as "really magical" and high-fived Franklin.
He was swiftly taken to task on social media for this "voyeuristic tourism" and seeming insensitivity to the impending humanitarian crisis the island territory is facing. "Is this a joke? The Puerto Ricans are suffering and you are using our tragedy for this??" wrote one detractor on Zuckerberg's page.
Zuckerberg responded to critics on Tuesday.
“One of the most powerful features of VR is empathy. My goal here was to show how VR can raise awareness and help us see what's happening in different parts of the world," he said. "I also wanted to share the news of our partnership with the Red Cross to help with the recovery. Reading some of the comments, I realize this wasn't clear, and I'm sorry to anyone this offended.”