Call it a half-baked apology.
Celebrity chef and restaurateur Mario Batali was widely lampooned for his latest effort to atone for sexual misconduct after including a recipe for pizza dough cinnamon rolls in an email to newsletter subscribers.
"As many of you know, this week there has been some news coverage about some of my past behavior,” Batali wrote in the Friday email. "I have made many mistakes and I am so very sorry that I have disappointed my friends, my family, my fans and my team. My behavior was wrong and there are no excuses. I take full responsibility."
After saying that he’d work to regain his fans' trust and respect, he ended with a postscript: “in case you're searching for a holiday-inspired breakfast, these Pizza Dough Cinnamon Rolls are a fan favorite,” he wrote.
“These Pizza Dough Cinnamon Rolls are delicious! Where did you get the recipe?” one observer joked on Twitter. “Oh, just from Mario Batali’s sexual misconduct apology email.”
In a earlier statement last Monday, Batali had apologized and said he was stepping away from the day-to-day operations of his businesses.
“I apologize to the people I have mistreated and hurt. Although the identities of most of the individuals mentioned in these stories have not been revealed to me, much of the behavior described does, in fact, match up with ways I have acted. That behavior was wrong and there are no excuses. I take full responsibility and am deeply sorry for any pain, humiliation or discomfort I have caused to my peers, employees, customers, friends and family," the statement said.