Subscribe to Breaking News emails

You have successfully subscribed to the Breaking News email.

Subscribe today to be the first to to know about breaking news and special reports.

Pizza Hut Sets Online Record for Super Bowl Sunday

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

Touchdown, Pizza Hut. The Yum Brands-owned pizza chain eclipsed its sales record for its biggest digital sales day ever Sunday.

"By halftime, the world's largest pizza company surpassed last year's sales figure, ultimately surpassing well over $10 (million) in digital sales," Doug Terfehr, a spokesman for the chain, said in an email. This year's Super Bowl marks Pizza Hut's first with its newly redesigned app and website. The chain has also heavily promoted its revamped menu that launched in November with trendy flavors like honey sriracha and more premium ingredients, like cherry peppers harvested from the Peruvian highlands.

Super Bowl Sunday is typically the busiest day of the year for the chain. While Pizza Hut was first out of the gate, peers like Domino's and Papa John's are expected to boast of their own successes later in the day.

IN-DEPTH

-- Katie Little, CNBC

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news