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The race to find protection against the Zika virus is fueled by something often missing from tropical disease research: the potential for big profit.
The prospect of a blockbuster vaccine against a mosquito-borne virus has accelerated the pace of development and attracted the interest of big drugmakers, including Sanofi, GlaxoSmithKline Plc and Takeda Pharmaceuticals.
Although Zika infections are mild or asymptomatic in most people, demand for a vaccine is expected to be strong because it can cause devastating birth defects, pharmaceutical executives and disease experts said.
The most lucrative market is seen in travelers seeking inoculation against the virus that has moved rapidly across the Americas and is the only mosquito-borne disease also spread through sex.
"It scares people," said Scott Weaver, a virologist with the University of Texas and chairman of the Zika task force for the Global Virus Network. "Europeans and Americans can pay a pretty high price for these kinds of vaccines."
A vaccine could come to market in as little as two years. Even if the current outbreaks in Latin America and the Caribbean burn out by that time, people living in those regions are expected to want protection against a return of Zika.
Tens of millions of travelers from United States and other wealthy nations, including people on business trips with corporate-sponsored health coverage, are expected to get vaccines before visiting areas where Zika is circulating.
Related: Full NBC News Coverage of Zika
"If you consider just a portion of the U.S. traveler population, we can conservatively envision a Zika market opportunity exceeding $1 billion" a year, said Joseph Kim, chief executive of Inovio Pharmaceuticals, a Pennsylvania company that is farthest along in the development path with human testing of a vaccine candidate underway in hard hit Puerto Rico.
Drug makers and disease experts also envision the vaccine becoming standard care for girls before puberty to guard against birth defects in future pregnancies. Boys also could be candidates to protect eventual sexual partners.
Europeans and Americans can pay a pretty high price for these kinds of vaccines."
"Hopefully a vaccine can be developed that's sold for a low cost in endemic areas," Weaver said.
Blockbuster sales for vaccines against mosquito-borne viruses are unheard of. Sanofi's dengue vaccine, approved in nine countries, is generating near-blockbuster expectations, the biggest in the market by far. Analysts forecast annual sales for Dengvaxia reaching about $900 million by 2020, according to Thomson Reuters data.
Efforts to find a malaria vaccine are purely philanthropic. The Bill and Melinda Gates Foundation has contributed significantly to GSK's decades-long effort to produce a vaccine for children in Africa. Development is ongoing, and GSK expects no profit.
The U.S. National Institutes of Health (NIH) developed a potential vaccine for West Nile virus, but it failed to find a commercial partner because the virus did not inspire enough public alarm to generate big sales. West Nile leads to serious complications in less than 1 percent of people infected.
The NIH is negotiating with companies to produce Zika vaccines but has its own pilot plant that can make enough for early clinical testing, which began with its first candidate in August.
"We're not dependent on a company until you prove it works and then you need somebody to manufacture millions of doses," said Dr. Anthony Fauci, director of the NIH's National Institute of Allergy and Infectious Diseases (NIAID).
The first NIH candidate is a DNA vaccine containing no actual virus, in which genetically engineered cells produce an antigen that triggers an immune response, similar to the West Nile vaccine. By early 2017, the agency expects to be able to decide whether to begin enrolling thousands of patients in an efficacy study, or move on to the next candidate.
The size of the Zika outbreak may help development efforts. If it remains widespread, it will be easier to tell if a vaccine is effective.
"If the infections die down, then it's going to take much longer to find out if it works," Fauci said.
A second NIH candidate contains inactivated viral material, while a third utilizes attenuated, or weakened, live virus.
"If there is a huge need, there will be a business model that works."
DNA-based candidates are most likely to prove safe, but they typically require multiple doses to work. Vaccines that contain live virus are considered most effective with one dose, but have a far higher safety hurdle, particularly if they are intended for pregnant women, and so they take longer to get to market.
Inovio's DNA vaccine is injected along with a brief low voltage electronic pulse that induces cell membranes to open, making them more receptive, in theory, to accepting the vaccine's genetic material.
Protein Sciences Corp built its Zika vaccine using technology similar to its already approved Flublok flu vaccine. The drug maker has partnerships with companies in Argentina, Brazil, Japan and Mexico and plans to seek funding from Brazil and the NIH. It expects to start human trials by January.
With the help of $43 million in initial funding from the U.S. government, France's Sanofi is developing a candidate using live attenuated virus. The company is not as far along as some other efforts, but it aims to start human trials next year and is confident it can catch up.
GSK is working with NIAID on a new type of vaccine technology. Japan's Takeda also secured U.S. government funding to help develop a vaccine using killed Zika virus and plans to begin human testing in the second half of 2017.
"If there is a huge need," said Dr. Rajeev Venkayya, president of Takeda's global vaccine unit, "there will be a business model that works."