Get ready for party time, iPhone style.
Apple's new commercial for the iPhone 7, which is set to make its primetime debut Thursday night, is spotlighting the new expressive messaging feature in iOS 10.
There are plenty of new features to unwrap in the iOS 10 update that was rolled out earlier this month, but expressive messaging may be one of the most fun.
Related: Master These Cool Features in iOS 10
For example, telling someone "Happy Birthday" sends balloons streaming across the screen, while "congratulations" will make it rain with confetti.
Even if you're not saying either of those things, you can still send fun effects that will take over the recipient's screen (if they have iOS 10).
Write your message and long press the arrow to the right. Next, swipe over to screen and toggle through the different options, including, balloons, confetti, lasers, fireworks and a shooting star.
While it might not actually lead to a city filled with balloons like the lady in the advertisement, it's arguably the next coolest thing.