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By Anita Balakrishnan, CNBC

Apple is exploring buying Tidal, a music-streaming service run by rap musician Jay Z, sources told The Wall Street Journal on Thursday.

The acquisition, alongside Jay Z's portfolio of popular musicians and friends, would beef up Apple Music, sources told the Journal. Still, the talks may not result in a deal, and the terms of the deal are unknown, the Journal said.

The Apple logo at the Apple Worldwide Developers Conference in San Francisco on June 13.Tony Avelar / AP

A Tidal spokesman denied that Tidal executives had held talks with Apple, according to the Journal. Apple declined to comment to CNBC on the report.

At about $20 per month for its high-fidelity version, Tidal focuses on sound quality, and has said it has 4.2 million paying subscribers, according to the Journal. But the company has seen turnover among executives, the Journal reported.

Such an acquisition would come as Apple has invested more deeply in its music platform, announcing a redesign at a developers' conference earlier this summer. Apple Music debuted one year ago, after Apple had purchased Beats Electronics, founded by rapper Dr. Dre the year prior.


Josh Lipton, CNBC contributed.