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By Julianne Pepitone

The Apple Watch is going mass-market. Certain Best Buy stores will sell the Apple Watch starting August 7, making it the first national retailer outside of Apple Stores to stock the smartwatch.

The Apple Watch will start to hit 100 Best Buy stores' shelves August 7, and the device will also be available on BestBuy.com. An additional 200 physical Best Buy stores will stock the Apple Watch by the holidays, the company said.

Related: Apple Sells 47.5M iPhones in Latest Quarter But Remains Mum on Watch

"The Apple Watch is a big addition to our stores and website, and we know our customers want it," Jason Bonfig, senior category officer at Best Buy, said in a press release.

Related: Apple Watch Has Some Millennials Feeling Guilty: Study

But that customer demand is difficult to quantify. Last week Apple declined to share Apple Watch sales figures as part of its quarterly financial report, saying the information could be used by competitors.