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 / Updated  / Source: NBC News

Soon it won't be just Beyonce with an Apple Watch -- the company says some customers will be getting the much-anticipated wristwear sooner than expected.

Many who ordered the new smartwatch online earlier this month were told that delivery could take a month or longer, although Apple has promised to begin deliveries Friday to those who were among the first to place orders.

But Apple is now contacting some customers who were originally told to expect a lengthy wait time and letting them know their watches could arrive sooner.

Customers who place new orders are still facing a wait of several weeks. Apple hasn't said how many watches have been sold since it began taking orders April 10, but it's filling orders in the order they were received. Apple is only selling the watch online, for now.

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--- The Associated Press