Apple Price Cuts Continue with New Cheaper iMac

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There is a new iMac in town and it’s a lot more affordable than Apple’s previous entry-level desktop. The new 21.5-inch iMac is selling for $1,099. Before, the cheapest you could get a new iMac for was $1,299. The catch? The new iMac is a little bit slower than the other models, featuring a 1.4 GHz dual-core i5 processor, compared to the 2.7 GHz in the now mid-range iMac. Apple is not exactly known for offering bargains. But recently it has made moves to make its products a little more accessible, including cutting the price of the MacBook Air by $100. In September, it unveiled the iPhone 5C, which sold for $100 less than the top-of-the-line iPhone 5s.


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-- Keith Wagstaff