Apple unveiled the iPhone 6S and iPhone 6S Plus on Wednesday, calling them the 'most advanced smartphones in the world.'
"While they may look familiar, we have changed everything about these new iPhones," said Apple CEO Tim Cook at the Bill Graham Civic Auditorium in San Francisco.
One of the biggest improvements: a 12-megapixel iSight camera that has 50 percent more pixels and is capable of recording 4K video.
The new iPhone models also use something called 3-D Touch, similar to the Force Touch feature used in the latest MacBook models and the Apple Watch. It can tell the difference between a light tap and deep press, increasing the number of actions people can perform with one hand.
That is probably a good thing, since the iPhone 6S and 6S Plus didn't get any smaller than the previous models, with 4.7-inch and 5.5-inch screens, respectively.
For those who find silver, gold and space gray boring, Apple is introducing a new color, "rose gold." The iPhone 6S and 6S Plus also received a 70 percent boost in processing speed thanks to a new A9 chip.
The iPhone 6S and 6S Plus will cost the same as the previous models, $199 and $299, respectively, with two-year contracts. But as nearly every major carrier is ditching those contracts, Apple noted that financing plans are available that can cost as little as $27 a month for the iPhone 6S and $31 a month for the iPhone 6S Plus.
The new phones will be available for pre-order starting on September 12.