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Polaroid’s Snap Camera Puts Instant Printing in Minimal Frame

Polaroid is, of course, the go-to brand when it comes to instant-print photography, but few digital cameras these days have the simplicity of the retro film-based devices. The company's new Snap is an answer to this, with only the bare minimum features necessary to make instant digital prints possible.

There's a 10-megapixel sensor behind that little lens, but what's this? No LCD on the back? That's right — you'll have to frame the picture in a little pop-up window like the old days. Buttons on top allow you to select a color mode (full color, vintage color, or black and white), set a timer, or do a "photo booth" mode that takes several shots in succession.

Polaroid

The images are then printed out the right side using the built-in Zink printer — 2x3 inches isn't as big as they once were, but nowadays you don't even have to wait for the film to develop (though that was fun, too). Later you can download the shots from the camera's card and print them again or post them online.

Related: Palm-Sized DroPrinter Produces Tiny Photos and Documents

All this can be yours for $99, which is pretty cheap, although the printing paper is expensive (about 50 cents per shot) so watch for sales and buy in bulk. The Snap should be available later this year.