Drone lovers who want to get their hands on the latest tech soon will be able to — if they live in southeastern China, that is. DJI, maker of the most popular drone models out there, will be opening a flagship retail store in Shenzhen.
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DJI confirmed to NBC News in an email that the store would open in "mid to late December," but further details are few and far between. The Wall St Journal reported that it would be about 800 square meters, or about 8,600 square feet — for comparison, Apple's Fifth Ave store in Manhattan is 10,000 square feet. DJI also told the journal that more major stores were a possibility, though there were no specific plans yet.
DJI makes a great number of drones, from small ones for backyard fun to huge ones used for professional filming. It also recently announced a high-tech selfie stick called Osmo. All these are likely to have a presence at the new store, as holiday sales of drones are expected to be brisk.
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Shenzhen is a rapidly growing coastal city, adjacent to Hong Kong and Macau, and home to many manufacturers' facilities and headquarters — including DJI.
NBC News has asked DJI for more information on the planned store, and will update this post when we hear back.
